Peugeot has debuted a bulletproof 5008 SUV to carry out Presidential duties in France. The bulletproof Peugeot 5008 SUV features a range of bespoke modifications inside and out, including armour plating, a one-off second-row seating package, an upgraded brake package, emergency lights and sirens and, of course, the Presidential Seal.

Ballistics certification development work was carried out in partnership with Centigon Security Group, a company boasting 60 years’ experience in armoured vehicles.

The very special Peugeot 5008 SUV started life on the company’s Rennes, France, assembly line. Built to exacting standards and subject to Peugeot’s unwavering quality targets, the 5008 range is assembled by Rennes 3800-strong workforce. 

Once completed, the car was delivered to the team in charge of the 5008 Présidential Project, which stripped it of its interior components in preparation for its armour plating and bespoke second-row seating configuration.

Armour plating meeting comprehensive ballistics test criteria was then fitted throughout the vehicle and the interior panels refitted, leaving no indication of the 5008’s bulletproof status. The unique second-row seating package, consisting of two Peugeot-designed captain’s chairs complete with centre armrest and document safe, was then fitted.

While details are obviously classified, the 5008 also gained an upgraded brake package and a range of other inclusions supporting its Presidential - and bulletproof - status. From the outside, the only indication of the vehicle’s one-off nature is the fitment of discreet lights and sirens, along with the Presidential Seal and flag masts.

Commenting on the project, Olivier Desserprit, Chef du Project – 5008 Présidential, said being selected for the job was not just a challenge but also a chance to reclaim French craftsmanship.

“The official State Car project is especially challenging for the simple reason that failure is not an option. This is when we thought: ‘We are actually reclaiming French cultural heritage and French craftsmanship’,” Desserprit said. “Safety is the Presidential car’s first requirement so it goes without saying it’s bulletproof.” he added.

A video of the 5008 Présidential’s development can be viewed at https://www.youtube.com/watch?v=YlSC9XRgqWc

Just a few months after the launch of the radical saloon, PEUGEOT have unveiled the Touring (SW) version of New PEUGEOT 508. A profound change.

New PEUGEOT 508 SW rewrites all the design cues in the highly competitive segment D estate car market; it draws its inspiration from the world of the shooting break.

New PEUGEOT 508 SW's design is incisive with its low-lying sporty bodyline. It forms the perfect balance between sporty elegance and practicality, providing plenty of passenger space and a large, easy-access boot. It features the latest generation PEUGEOT i-Cockpit® and, with its small turning radius, it will perform well wherever you please - from urban city streets to the open highway.

Embedded in the brand's DNA, New PEUGEOT 508 SW's running gear excellence combines remarkable road handing and perfect body movement control. The vehicle, designed to produce top-of-the-range performance, safety and comfort, promises to provide powerful sensations.

New PEUGEOT 508 SW will be revealed at the Paris 2018 Motor Show.

"After the radical fastback coupé-saloon, we now have the estate car! And it's just as punchy and breath-taking!  New PEUGEOT 508 SW confirms the Brand's transformation and this model with its spectacular body line and impressive features, it really enriches the range. Our ambition to make PEUGEOT the leading premium-range mainstream brand is taking shape very nicely." 
Jean-Philippe IMPARATO, PEUGEOT CEO

A segment dominated by estate cars 
Segment D represents of market of 1.400, 000 vehicles in Europe. For the last ten years, estate cars have made up the majority of this segment, despite the constant increase in new market offerings and body-lines, notably SUVs. In Europe, one vehicle out of every three sold in segment D is an estate car.
This segment includes traditional large-capacity estate cars, most of which are from the mainstream car manufacturers and a premium offering that combines the practicality of an estate car with a much more vibrant design.

The PEUGEOT choice is clear and unambiguous: to create an object of desire, to break with conventional design cues and to adopt a muscular, modern body shape that to date has been the reserve of premium car manufacturers.

A striking design 
"Designed and developed in parallel with the saloon, New PEUGEOT 508 SW includes all its quality features, but sets itself apart by its sporty stance and design cues that are completely new for a mainstream car producer. It is a wonderful object of desire that makes a clear statement regarding its ambitions." 
Gilles VIDAL, PEUGEOT Design Director

As for PEUGEOT 504, created fifty years ago, the Brand has always designed estate cars based on saloon car body lines. Consequently, New PEUGEOT 508 SW enjoys all the styling traits of the saloon's radical design. Its new proportions give it an extremely dynamic body shape

Thanks to the functional roof bars, styled to match the design, the vehicle is almost as low as the saloon - just 1.42 m. This is almost 6 cm less than the previous generation, which makes for optimum aerodynamics whilst ensuring enough headroom in the rear to meet the segment standards.

It is 4.78 m long (only 3 cm more than the saloon version and 5 cm less than the outgoing generation); New PEUGEOT 508 SW reveals smooth, flowing lines, topped by a sleek, low roof.

Frameless doors, a unique estate car feature for a mainstream car manufacturers, hone and enhance the body line whilst permitting a lower glazed surface area. Gaps and flush fittings have been reduced in size with first-class know-how, the wheels have been adjusted to perfectly fill the wheel arches, the roof antenna has been removed (now silk-screened). The body line is both powerful and is redolent of the high end of the market.

Just as for the saloon, the front end is incredibly impressive. With Full LED headlights and the vertical visual signature of the opalescent LED daytime running lights, New PEUGEOT 508 SW projects a distinct, exclusive identity, highlighted by the famous lion centred on the radiator grill and the 508 logo on the nose of the bonnet.

From the rear, the feel is of power and modernity, with the glossy black horizontal strip framed by three-dimensional Full LED rear lights taken from the saloon, which are illuminated throughout the night and day by adaptive intensity, making the coloured claws constantly visible from the side or full rear view. The chrome twin exhaust tailpipe seats the vehicle and further enhances the sporty design.

Boot access is via a practical tailgate (that can be powered and hands-free). The boot sill is low and wide (6 cm lower than the saloon and only 63.5 cm from the ground, 2.4 cm wider). The quick-draw baggage cover provides an immediate view of the entire boot, which has a capacity (with luggage cover closed) of 530 litres. It is designed to be simple in shape and entirely usable. The boot under-baggage cover capacity is very close to that of the outgoing vehicle (560 litres).

Apart from its practical nature, the boot entry has been enhanced by a stainless steel boot sill to facilitate loading. The GT spec level features aluminium floor rails and a backstop net for efficient boot compartmentalisation.

Modularity is essential for an estate car and New PEUGEOT 508 SW is fitted with a 2/3-1/3 rear bench seat with a Magic Flat function. With this system, the two sides of the bench can be instantly folded back by means of two controls located on either side of the boot. This results in a virtually flat boot floor providing a total load space of 1780 litres.

" We wanted to design a unique SW with a very strong personality that was perfectly situated at the heart of its segment. So we and our engineers looked for technical solutions that provided the fundamental benefits of a D segment SW to fashion a spectacularly dynamic space. The secret of the rear structure performance in terms of compactness and rigidity is the sensible and practical boot with an extremely sleek design. Similarly, the frameless doors provide the perfect response to accessibility in a vehicle with a very low roof line. On this basis, our engineers were able to focus on elegance and balance without style overload, as the vehicle design was already very sporty." 
Pierre-Paul MATTEI, PEUGEOT 508 Product Design Director

An incomparable cabin enhanced by the PEUGEOT i-Cockpit® 
Just like the new Peugeot 508 saloon, the SW version is fitted with the latest generation PEUGEOT i-Cockpit®.

The attention to detail, the flush fitting accuracy and the choice of materials immediately place the New Peugeot 508 SW driver's position in a desirable, high-tech world imbued with elegance.

The essential components are:

  • a full-grain leather compact steering wheel (perforated on GT Line and GT) ,
  • an automatic transmission with flick-shift control integrated in a central console which also contains countless storage areas,
  • extensive decoration on the dashboard, central console and the door panels, which, depending on the spec level, are covered in a carbon- or a natural wood-like finish (Grey oak on  GT Line/GT and Zebrano on GT only),
  • satin chrome on the steering wheel, the door panels, the air vents, and also on the seven toggle switches and the central touch screen surround,
  • flocked fabric covering on the inside of the passenger storage pockets (all levels) and storage bins in the front door panels (GT Line and GT).

Great care went into the positioning and size of the different storage solutions. It is therefore possible to stow two 1.5 l bottles in the cooled glove-box, a 1 l bottle in each door storage bin and two 0.5 l bottles in the central storage area under the arm-rest (in addition to the cup holders). Thanks to clever cable-tray positioning, the extensive area next to the EAT8 gear stick provides enough space for the largest of smartphones (if they are not being induction-charged in the under-console recess).
The front passengers can sink into ergonomic, wrap-around seats (with the AGR label) and enjoy the five multipoint massage programmes. There is a wide range of rich and sophisticated trim and upholstery materials, such as Alcantara® or full-grain Nappa leather. The latter is offered in two colours - black or dark red (referred to as Sellier).

Rear passengers can benefit from the extra comfort of a seatback that tilts to 27°. There is an extra 4 cm of headroom compared to the saloon and passengers can also enjoy the panoramic clear-glass sun-roof.

Access to the rear bench seat is wide and easy thanks to the frameless rear doors incorporating the quarter-lights.

As for all the passenger compartment lighting, the individual reading lights embedded in the roof panel are LED touch-operated lights.

The top of the range hi-fi system was designed by FOCAL®, the major French signature brand. With 10 loud-speakers fitted with exclusive FOCAL® technology, this system provides pure, fine sound that is perfectly distributed throughout the vehicle. The tweeters are finished with brushed metal grills located on the four doors.
New PEUGEOT 508 SW's interior confirms the perception of quality and excellence projected by the vehicle exterior. This standard of excellence is also evident in the car’s many comfort and safety features.

Tip-top safety thanks to an impressive array of driving aid technology 
New PEUGEOT 508 SW offers a wide range of latest-generation driving aids that notably meet EuroNCAP criteria, which are ever more demanding. The new features compared to the rest of the PEUGEOT range are:

  • a Night Vision system, a first for the segment. The system utilises an infra-red camera to detect living beings in front of the vehicle at night time or in low-visibility conditions. The system ensures detection up to a 200 m range, beyond the headlights’ scope, with central display of the infra-red vision in the digital head-up display unit, in the driver's field of vision to maximise safety.
  • Adaptive Cruise Control with Stop & Go function (with the EAT8 automatic gearbox) with an adjustable inter-vehicle distance instruction. When in lane, vehicle restarting is automatic following a stop of more than 3 seconds. Otherwise, the function is re-initiated by depressing the accelerator pedal or on the end of the steering wheel control. The function is available from 0 km/h,
  • Lane Keeping Assist, with the choice of lane positioning made by the driver (associated with ACC Stop & Go),
  • Full Park Assist with the Flankguard perimeter feature (only with EAT8 automatic gearbox). The system automatically manages the direction, acceleration and braking to enter and leave a parking space,
  • Full LED headlights with EVS (static cornering lighting),
  • Permanent ARS (adaptive rear light system).

In addition to all these new features, New PEUGEOT 508 SW is endowed with many other driving aids:

  • The latest Active Safety Brake system (detects pedestrians and cyclists by day and by night from 5km/h up to 140 km/h) and warns of a collision risk,
  • Active Lane Keeping Assist (including roadsides) with course correction as from 65 km/h,
  • Driver Attention alert, to detect the driver's attention during protracted periods of driving and at speeds above 65 km/h based on analysis of steering wheel micro-movements,
  • Automatic High Beam assist,
  • Speed limit recognition and recommendation,
  • Extended traffic sign recognition (Stop, prohibited direction),
  • Active Blind Spot Monitoring System (with course correction).This function is available from 12km/h.

Connected equipment possibilities on board New PEUGEOT 508 SW is just as impressive:

  • 3D connected navigation with TomTom® Traffic,
  • Mirror Screen, compatible with Mirrorlink®, Android Auto™ and Apple Carplay™ protocols enables voice recognition via the smartphone,
  • Induction-based Smartphone charging (devices compatible with Qi standard),
  • 4 USB sockets: 2 in the front in the storage space under the automatic gear box controls and 2 at the rear of the central console for row 2 passengers,
  • PEUGEOT Connect SOS & Assistance, automatic emergency call system,
  • PEUGEOT Connect packs, a range vehicle maintenance teleservices.

A unique, instinctive driving experience 
At PEUGEOT, driving sensations are an integral part of the Brand's DNA. As a true technology standard-bearer, New PEUGEOT 508 SW bears the fruit of top PSA Group engineering expertise:

  • Use of the EMP2 platform - reduction in weight (an average of 70 kg less than the outgoing generation) to the benefit of fuel consumption, passive safety and performance,
  • Introduction of a new body welding technique strengthened by the use of 24 m of structural adhesive providing greater rigidity and a guarantee of better durability,
  • Installation of a damped engine mount, for optimal suspension damping (according to version),
  • Adaptation of a multi-link rear axle linked to variable damping controlled suspension - Active Suspension Control - as standard on the GT,
  • Widespread introduction of the new eight-speed EAT8 automatic transmission, associated with an electric gear lever and one-touch control.

"Our aim was to create an identical philosophy and driving experience to the saloon. So we applied the same technical package - wheelbase, damped engine mount, multi-link rear axle and electronically controlled damping, depending on the model. We then proceeded to make specific adjustments to compensate for the difference in mass breakdown in the SW. The result is the same as for the saloon - a perfect balance between sportiness, comfort and safety." 
Yann BONNY, Vehicle’s Dynamics Director

In every area from vehicle architecture, space breakdown, carefully controlled dimensions, weight reduction, aerodynamics to the power trains, no effort has been spared to deliver intense driving sensations and to achieve best-in-class CO2 emissions values.

New PEUGEOT 508 SW enjoys the new generation PureTech and BlueHDi engines (with extended SCR technology) as presented on the saloon.
There are two new petrol options developed on the basis of the PureTech 1.6L engine:

  • PureTech 180 S&S EAT8,
  • PureTech 225 S&S EAT8.

Four Diesel options are available based on the BlueHDi 1.5L and 2.0L engines:

  • BlueHDi 130 S&S BVM6,
  • BlueHDi 130 S&S EAT8,
  • BlueHDi 160 S&S EAT8,
  • BlueHDi 180 S&S EAT8.

All these engines have already been certified to Euro6.d temp standards, in anticipation of the Euro 6 provisions applicable from January 2020, specifically with regard to nitrogen oxide emissions. The CO2 values are Best in Class; they take into account new technical provisions of the WLTP procedure, which seeks to harmonise test-approved consumption levels and customer-usage consumption levels.

In ECO mode, the Pure Tech engine family mated with the EAT8 automatic gearbox switches automatically to freewheeling mode. This function is available from 25 to 130 km/h, when conditions permit. It is triggered if no a foot-on-pedal signal is detected; it is totally transparent for the driver. It eases internal friction in the gearbox and reduces fuel consumption by around 3 per cent.

In the second half of 2019, the range will be supplemented by an efficient Plug-in Hybrid petrol powertrain with an extended ZEV range of 50 km (WLTP cycle). The batteries will be located under the row 2 seats to preserve the roomy boot.

Like the saloon, New PEUGEOT 508 SW will be manufactured at the Mulhouse plant and as from launch will bear the "Origine France Garantie" certifying that it is made in France.

It will be unveiled at the next Paris Motor Show and will be available in Europe from January 2019 and internationally in the second half of the year.

Peugeot Australia will offer a range of ‘delicious’ deals until the end of June (or until stocks last) across its highly-awarded hatch and SUV ranges. 

What is not lost in translation are deals offering up to $5,000 of additional specification at no added cost on hatch models or a substantial 7-year, unlimited kilometre warranty with roadside assistance coverage on Peugeot’s SUV range.

A free upgrade from the Active to Allure model for the 208 and 308 hatch ranges headlines the offer, plus 308 hatch customers will also enjoy over $5,000 of additional specification at no extra cost including:

  • Active Blind Spot Monitoring and City Park (self-park)
  • Sports seats clad in half Alcantara and leatherette
  • Keyless entry with electric folding mirrors
  • 17-inch alloy wheels
  • Front parking sensors
  • LED headlamps
  • Electronic park brake

208 hatch customers taking advantage of the free upgrade gain more than $3,000-worth of features at no additional cost including;

  • Satellite navigation
  • Dual-zone, climate control air-conditioning with cooled glovebox
  • Automatic headlights and windscreen wipers
  • Leather-trimmed steering wheel with 3D-mesh cloth interior
  • Chrome exterior highlights package with ‘equaliser’ grille and cornering lamps

All 208 and 308 models feature standard Autonomous Emergency Braking and are powered by a powerful 1.2L turbo-petrol engine paired with a six-speed automatic transmission.

Peugeot SUV customers have not been forgotten either with a 7-year warranty that includes 7 years roadside assistance free for all 2017-build 2008, 3008 and 5008 SUV models.

Peugeot Australia Managing Director, Anouk Poelmann, said Peugeot’s ‘delicious deals’ are aimed at delighting and enticing customers to the French marque.

“Only recently Australia was captivated by a certain visiting French dignitary and, much like his visit, these deals will entice customers with their unquestionable value while delighting them with the extra little luxuries with which the French are synonymous,” Poelmann said.

Peugeot’s ‘delicious deals’ are available until June 30, or while stocks last.

Peugeot has unveiled its all-new 508 saloon ahead of the 2018 Geneva Motors Show. Underpinned by Groupe PSA’s highly awarded and capable EMP2 (Efficient Modular Platform 2) Platform, the all-new 508 is lighter, more efficient and more striking than ever before. Its structure is more compact and its height reduced. The new exterior design is sharper and more robust, while the car’s spectacular interior includes an evolution of the iconic Peugeot i-Cockpit®.

Its exemplary road-handling, new engines, countless technology features and quantum leap in quality means the new Peugeot 508 sets a world class standard within the European D-segment.

Managing Director for Peugeot Australia, Anouk Poelmann said that the all-new 508 will continue Peugeot’s product and brand led transformation in Australia.

“Following the launch of the all-new Peugeot 3008 and 5008 SUV, we now turn our attention to the sedan market with the all-new 508 – a vehicle that encapsulates the best in French design, engineering and allure,” said Poelmann. “The Peugeot ‘5-series’ family of vehicles has always held an esteemed position both locally and abroad providing motorists with a stylish, reliable and well specified vehicle and the all-new 508 stays true to this rich heritage. In Australia, the revered 504 and 505 underpinned the motoring experience for generations of families and executives, and this all-new 508 will once again place Peugeot at the forefront of the segment.” Said Poelmann.

The Peugeot 508 will launch in Europe in late 2018 and follow in Australia with a launch date, specifications, pricing and model line-up confirmed closer to this time.

Peugeot UNVEILS RADICAL ALL-NEW 508

“The new Peugeot 508 is finally here! Following the success of our latest major launches and our SUV offensive with the Peugeot 2008, 3008 and 5008 models, we needed a vision for the large Peugeot saloon that would continue to shake up the market with a vehicle that rivals the best. And in D-segment cars, we’re competing with the world’s greatest automakers. More than ever, the new Peugeot 508 embodies the ambition we’ve been stating for several years already: to make Peugeot the top high-end generalist automotive brand.” Jean-Philippe Iparato, Peugeot CEO

A changing concept for a changing segment

In the European market, the traditional D-segment saloon has been stagnant for the last four years, after more than a decade of decline. Under pressure from a diverse range of customer preferences and designs, especially from the SUV market, the large saloon now only finds favour through offering wider variety and adopting a more pronounced identity.

It was against this backdrop that the designers behind the new Peugeot 508 stated their clear aim: to move away from the conventional boot-lid, four-door shape and towards a five-door fastback coupé-saloon.

A bold design

“The design of the new Peugeot 508 completes an entirely revamped range. It benefits from all the stylistic features we included in our latest concept cars like the Peugeot Exalt and the Peugeot Instinct. The i-Cockpit® in the new Peugeot 508 is actually taken directly from the Exalt concept car.” Gilles Vidal, Peugeot Director of Design

At first glance, the new Peugeot 508 surprises onlookers with an energetic and expressive presence. The car’s height has been reduced – it now barely reaches 1.40 m – and the aerodynamic lines of the vehicle are reminiscent of the coupé style. The front end is impressive, even aggressive. The finely fashioned, chequered radiator grill asserts itself between the Full LED headlights, inspiration for which was drawn straight from the brand’s latest concept car: Peugeot Instinct.

With the famous lion centred on its radiator grill and the 508 logo upon the nose of the bonnet, the new Peugeot 508 pays tribute to its acclaimed predecessors, the Peugeot 504 and 504 coupé. The vertical visual signature of the opalescent LED daytime running lights provides a distinct, exclusive identity. Sharp and slender, they frame the car’s front end, running from the headlights to the bumper’s air intakes.

The horizontal bonnet has been lowered as much as possible to enhance the dynamism of the new Peugeot 508 and the overall silhouette has been designed to appeal from every angle. This attention to bodywork design is usually reserved for the most premium of vehicles. All of these standout features at the front of the new Peugeot 508 culminate to give the car a real sense of quality and character, all of which are perfectly aligned with modern Peugeot design language.

The roof line of the new Peugeot 508 is low and sleek, following the premium sector design cues. The car appears compact: its length is limited to 4.75 m, vs 4.83m of the outgoing car, for improved manoeuvrability. The low glazed surfaces further sharpen the car’s outline and reveal frameless doors. Nothing spoils the model’s silhouette: there is no conventional overlap of the bonnet, glazing support and door frames; gap and flush-fitting have been reduced in size with first-class know-how; the wheels have been adjusted to perfectly fill the wheel arches; and the roof aerial has been removed (now silk-screened).

Peugeot has utilised its expert knowledge to maximise the car’s aesthetic appeal and quality. Spanning the rear end and framed between the rear lights is the glossy black horizontal strip that now characterises Peugeot’s latest vehicles. Yet what immediately stand out are the three-dimensional Full LED rear lights.

Taken straight from the design of the most recent Peugeot concept cars and first seen on Quartz, these lights, which are illuminated throughout the night and day with adaptive intensity, make the coloured claws constantly visible. To further impress, these iconic lights will differ in appearance depending on side or full rear view. They are instantly identifiable and a clear signature of the brand.

The back of the car also reveals an original feature of the new Peugeot 508: a deftly hidden tailgate that blends elegance with practicality and gives optimal access to the 487-litre boot. The sharp, robust exterior styling of the new Peugeot 508 makes a strong impression. And whilst the new Peugeot 508 has a lot to boast about in its exterior design, its interior is just as stunning.

Three questions for ... Pierre-Paul Mattei, Design Director for the new Peugeot 508

What guided you in designing the new Peugeot 508?

“We were assigned the task of expressing the project's aim in the car’s design. This aim was twofold: to embody the brand’s move upmarket and ensure the car could find its place in the highly demanding market of D-segment saloons. The new Peugeot 508 would have to be based on unique and spectacular proportions to draw attention to itself, stand out and be distinct from its rivals. Through these optimal proportions we were able to meet Peugeot’s demand for elegance with simplicity and subtlety.”

What part of the car was the most difficult to design? Why?

“The rear turned out to be the most complex part to design, as the sloping roof was pivotal to the car’s identity. Yet we had to preserve the vehicle’s liveability and ensure accessibility that was in line with the segment’s norms. We needed to review our way of designing the car’s structure. This led us to achieve a feat in stamping, for example, that can be observed especially in the rear wings. We had never done this before. It is generally used only for sports cars. We had to revise all our frames of reference in stamping to get this type of result.”

What is special about the design of the new Peugeot 508?

“We actually rewrote the rules of D-segment saloon shapes. To get such proportions when the length had been reduced by eight centimetres compared to the previous generation, we moved the glazing support back to give the car a larger bonnet. Then there’s the frameless-door technology, which meant we could reduce the vehicle’s height in relation to the car’s rivals in the segment. The car’s height is 6 cm lower than in the previous model! That also makes the vehicle appear especially wide even though it actually has a rather average width. As the car had to be particularly aerodynamic, we designed it to be narrower at the front than at the rear, contrary to the impression it might give! We achieved this charismatic stance on the road through the extreme tightening of the cabin, which also made it possible for us to produce the rear wings on a scale rarely reached before. It’s one of the secrets behind the pose of the new Peugeot 508.

A cabin enhanced by the Peugeot i-Cockpit®

Stepping into the new Peugeot 508 is like entering another world, one focused on quality and originality. The eye is immediately drawn to a spectacular, resolutely premium instrument panel and the latest version of the exemplary Peugeot i-Cockpit®.

Since it first appeared in 2012 on the Peugeot 208, the i-Cockpit® has evolved as new models have been introduced to the range. From the Peugeot 2008 SUV to the Peugeot 308 and the latest SUV models, the Peugeot 3008 and 5008, three generations of the Peugeot i-Cockpit® have already made their mark as major benefits in the lion brand’s offerings.

The essential components of the Peugeot i-Cockpit® include:

  • A compact steering wheel
  • A large, 10-inch wide HD capacitive touch-screen in 8:3 format
  • A head-up display unit with a high-resolution 12.3-inch digital screen

Entirely configurable and customisable (six different display modes), the head up display unit is positioned above the steering wheel and presents all the necessary driving information within the eye line of the driver, reducing the need to take their eyes off the road (its features include new night vision). The central touch-screen is perfectly incorporated into the instrument panel, at approximately the same height as the head-up display unit. The capacitive touch-screen comes in an eight-inch version on the introductory trim level, Active, and a ten-inch HD version on the Allure trim level and above.

It is accompanied by seven toggle switches resembling piano keys that are remarkably well integrated into the panel’s body and give direct, permanent access to the main comfort features: radio, air conditioning, navigation, vehicle settings, telephone, mobile applications and i-Cockpit® Amplify (see below).

Clearly visible on the centre console, the eight-speed automatic gearbox lever is electrically powered with one-touch control. Its design further underlines the driving position’s modernity and, with the steering-wheel paddles, helps to enhance driving pleasure.

The new Peugeot 508 also offers i-Cockpit® Amplify. With the choice of two completely customisable ambiences (“Boost” and “Relax”), which awaken the senses:

  • Sight, by adjusting ambient-lighting intensity and screen colour
  • Hearing, through musical-ambience settings
  • Touch, via multi-point seat-massage programmes

The i-Cockpit® Amplify feature also controls the car’s driving performance, with the driving-mode selector (ECO/Sport/Comfort/Normal), as well as damping in the vehicles equipped with electronic suspension. This driving position is unique, providing stimulating, intuitive driving pleasure every time you enter the vehicle.

An intense driving experience

“At Peugeot, driving pleasure is imperative in the specification of each new vehicle. With the new Peugeot 508, our aim is not just to guarantee dynamic handling that is exemplary, but to make the car’s driving pleasure the benchmark in the segment! To achieve this, we’ve made the most of the EMP2 platform and the Peugeot i-Cockpit®.” Laurent Blanchet, Peugeot Product Director

In terms of driving pleasure, the new Peugeot 508 is faithful to its DNA. It benefits from technology and expertise developed within the PSA Group, for example:

  • Use of the EMP2 platform, which is undoubtedly one of the best platforms today, providing great dynamic qualities and weight-reduction (on average, 70 kg less compared to the previous generation), improving fuel efficiency, safety and performance.
  • Introduction of a new body-welding technique strengthened with 24 m of structural adhesive, providing greater rigidity and a guarantee of better durability.
  • Installation of a damper front cradle for optimal suspension damping
  • Adaptation of a multi-link rear axle linked to variable-damping controlled suspension – Active Suspension Control (as standard on GT version and on all petrol engines; as an option on 2.0 L diesel engines).
  • Settings for road-contact style, adapted for each engine to guarantee the best level of ride comfort and damping over uneven surfaces.
  • Calibration of the electric power-steering to ensure a compromise between smooth and firm handling for all driving situations and to provide outstanding manoeuvrability.
  • Widespread introduction of reliable, modern automatic transmission through use of the new eight-speed EAT8 automatic gearbox which has an electric gear-lever with one-touch control.

All features of the Peugeot i-Cockpit® and its compact steering-wheel, ensure a sensational driving experience and breath-taking performance!

“The new Peugeot 508 has a suspension system that allows an exceptional balance between dynamism, comfort and security. This balance is aimed to maintain a high-level of performance, whatever the setting. Moreover, the driver can adapt the car’s dynamic character thanks to the variable damping controlled suspension and the driving mode dial.” Yann Bonny – Vehicle Dynamics Director

High-end comfort and first-class quality

This new Peugeot 508 is an invitation to high-end travel. The choice and quality of materials in the trim and upholstery, and the attention paid to the finish, envelop the passengers in a soft, modern, refined environment.

For this reason, the driver's seat (and passenger seat from Allure Business trim and above) achieved the AGR (Aktion für Gesunder Rücken) label, rewarding both its ergonomics and range of settings with lengthwise adjustment and seat tilting, as well as lumbar support (four-way electric pneumatic system). This is available as an option from Active trim.

They are also available with eight-way electric settings, with two possible memorised configurations. The wraparound front seats are also both available, as an option, with an eight-pocket pneumatic massage system, with five different massage programmes.

Furthermore, there is plenty of storage space – up to 32 litres! – spread out around the passenger cabin, as well as many sockets (four USB sockets to charge portable devices are available from Allure trim and above, one jack plug in the armrest and two 12V sockets, including one in the boot). The wide-opening panoramic sunroof is in a spoiler style and for the car’s premium audio system the brand has once again chosen Focal®, the acclaimed French acoustics firm.

This on-board experience is also enhanced by interior detail that heightens perceived quality and the modern feel of the passenger cabin. The choice and rendering of materials, and the careful assembly of all components, are hallmarks of luxury saloons: such as full-grain or Nappa leather, satin chrome, black lacquer, Alcantara®, authentic wood (Grey Oak on the GT Line or GT, or Zebrano available on the GT only).

This standard of excellence is also evident in the car’s many comfort and safety features. An impressive array of equipment and driving aids

The new Peugeot 508 offers a wide range of latest-generation driving aids that notably meet EuroNCAP criteria, which are ever more demanding. As such, vehicle may be equipped with the following:

  • Night-vision system, a first for the segment
  • Latest-generation automatic emergency braking (that detects pedestrians and cyclists both day and night at up to 140 km/h) and collision-risk alert
  • Lane keeping assist (including roadsides)
  • Driver attention alert
  • High beam assist
  • Speed limit recognition and recommendation
  • Extended traffic sign recognition (Stop, prohibited direction etc.)
  • Adaptive cruise control with Stop & Go function (with automatic EAT8 gearbox)
  • Lane-positioning assist (related to Stop & Go adaptive cruise control)
  • Active blind-spot monitoring system

The original night-vision system uses an infra-red camera and detects living beings in front of the vehicle at night time or in low-visibility conditions. The system ensures detection within a 200-250 m range, beyond the headlights’ scope, with central display of the infra-red vision in the digital head-up display unit, in the driver's field of vision.

When driving in towns and cities, the driver also enjoys aids for certain manoeuvres, like Visiopark 2 (360° vision) and the latest-generation Full Park Assist, with the Flankguard perimeter feature (only available with the EAT8 automatic gearbox). The system automatically controls steering, acceleration and braking to enter a parking space.

The connected equipment is just as impressive, with the new Peugeot 508 offering:

  • Mirror Screen feature compatible with the Android Auto and Apple CarplayTM MirrorLink, with off-board voice-recognition via smartphone.
  • Induction-based smartphone recharging ( for devices compatible with the Qi standard) 

The Peugeot Connect pack includes 3D connected navigation with TomTom® Traffic and extends the possibilities offered by new technology into three fields: navigation, safety (Peugeot Connect SOS & Assistance) and maintenance (Peugeot Connect pack remote services).

Efficiency and high-level performance 

Whether in the car’s architecture, the NVH (noise, vibration and harshness), the optimisation of dimensions, weight reduction, aerodynamics or the drive train, everything has been done to reduce CO2 emission levels to the lowest they’ve ever been.

The new Peugeot 508 enjoys the new-generation Euro 6.c PureTech and Blue HDi engines (with extended SCR technology) for best-in-class CO2 emission levels. These levels of performance are all the more remarkable as they take into account new technical provisions and the WLTP procedure, which seeks to harmonise test approved consumption levels and customer-usage consumption levels.

As such, there are two new petrol options (depending on destination), developed based on the 1.6L PureTech engine:

  • PureTech 180 S&S EAT8
  • PureTech 225 S&S EAT8 (GT version only) Related to the sport mode of electronic suspension, this solution provides zest and responsiveness worthy of the GT label.

Four diesel options are available in the range (depending on destination), built based on the 1.5L and 2.0L BlueHDi engines:

  • BlueHDi 130 S&S 6-speed manual, which is the entry-level engine and the only one offering a six-speed manual gearbox
  • BlueHDi 130 S&S EAT8
  • BlueHDi 160 S&S EAT8
  • BlueHDi 180 S&S EAT8

Peugeot has launched its all-new 5008 in Australia and while the name has not changed, everything else has. Designed from the ground up to satisfy the insatiable global appetite for Sport Utility Vehicles (SUVs), the all-new 5008 has morphed from a regular MPV to an extremely capable and practical seven-seat SUV – perfect for Australian families and those with an active lifestyle.

Underpinning the 5008 SUV is the highly-awarded Efficient Modular Platform 2 (EMP2) that also underpins the 2014 and 2017 European Car of the Year award-winning Peugeot 308 hatch and 3008 SUV. Strong, light and scalable, EMP2 allowed engineers to preserve the nimble handling traits of the 308 hatch and 3008 SUV while adding a third seating row, maximising interior space and increasing flexibility.

Featuring Peugeot’s second generation i-Cockpit interior, all functions and features are wrapped around the driver with high-mounted instruments working in tandem with Peugeot’s signature small steering wheel, all combining to deliver a sense of comfort and safety.

Inside, the 5008 takes its interior design direction from the highly-awarded 3008 SUV. Peugeot i-Cockpit is further enhanced on GT-Line and GT models by the Amplify ambience function which allows interior scents (via an inbuilt diffuser), lighting, driver massage, drive mode and ambience settings to be customised.

While medium in size, the 5008 SUV has more boot, leg and shoulder room than some of its larger rivals, offering one of the largest boots in the segment at 780 litres.

Flexibility was central to the 5008’s design ethos with a configurable seating package allowing for each one of the three second-row seating positions to be folded, tilted or moved individually – the only vehicle in the class to offer this feature. Uniquely, the 5008 is the only SUV on the Australian market to offer Isofix and top tether child seat fixing points to all second-row occupants – allowing fitment of three child seats benefitting from the latest restraint technology.

Third-row seats can be individually set in place or removed to give as much or as little boot space as desired.

Outside, Allure variants convey a sense of style with the Peugeot Lion taking pride of place at the centre of the upright grille, flanked by chrome and black headlamps incorporating LED Daytime Running Lights. From the side the vehicle features premium detailing, including chrome highlights for the glass house and black lower wheel guards which both add to the vehicles’ SUV stance and protect the bodywork from any damage from light off-road work.

Distinct from Allure models, GT Line and GT models feature sporty design elements including:

  • Peugeot equaliser grille, bespoke front bumper and lights
  • Sporty amplified engine note
  • Exclusive interior trim and steering wheel
  • Red instrument illumination
  • Exclusive GT-Line or GT badging

Building on the sporty look, 5008 GT’s response to driver input has been sharpened with firmer steering, altered throttle mapping, sharper gear changes for the automatic transmission and greater dynamic abilities thanks to firmer suspension and a larger wheel and tyre combination. 

All occupants are protected with a full suite of safety equipment including standard Autonomous Emergency Braking, 360-degree surround cameras and curtain airbags that stretch to include third-row occupants. Customers can choose from two drivetrains with Allure and GT Line models powered by a 121kW, 240Nm, 1.6L turbo-petrol and top-of-the-line GT variants powered by a 133kW, 400Nm turbo-diesel. Both engines meet Euro-6 emissions regulations.

Peugeot Australia Managing Director, Anouk Poelmann, says new 5008’s arrival completes Peugeot’s Australian SUV range.

“The SUV segment is without doubt the most important market for any marque and now Australian consumers have access to a truly French designed, engineered and built SUV,” Poelmann said. “New Peugeot 5008 SUV’s theme is: ‘a new dimension of SUV’ because it fits right between the medium and large SUV segments – but those exterior measurements belie a vehicle that affords owners significantly more space and flexibility than larger vehicles.

“The 5008 brings all of the great traits of the automotive world to the SUV segment: flexibility, performance, safety and technology, all wrapped-up in a beautifully designed package both inside and out. We believe the all-new 5008 delivers a truly compelling and competitive product to SUV buyers who value practicality but do not wish to compromise on technology and style,” Poelmann added.

The Peugeot 5008 is available now and carries a recommended retail price of $42,990 for the Allure, $46,990 for GT Line and $52,990 for the flagship GT. The new PEUGEOT 5008 SUV is manufactured in Rennes, while the Trémery and Douvrin sites produce the powertrains for every 5008. The new PEUGEOT 5008 SUV sports the ‘Origine France Garantie’ (Made in France) label.

The new Peugeot 3008 enters the popular Small SUV segment with a 5 star ANCAP safety rating following good results in physical testing and the presence of an advanced speed assistance system.

“The Peugeot 3008 performed well in testing with high scores achieved in the side impact and whiplash tests,” said ANCAP Chief Executive Officer, James Goodwin. Injury risk was low for the driver and passenger in the full width frontal test yet the protection offered to the driver’s chest in the frontal offset test was marginal.

“As a standard offering across the range, all variants are fitted with an intelligent speed assistance system which uses a camera to identify signposted speed limits and allow the driver to set the speed limiter appropriately. A lane departure warning system is also standard, while some variants are available with a more advanced function which provides active lane keep assistance,” he said. “The functions available in this and other new models entering our market are part of a wave of semiautonomous vehicle technologies which will work to improve road safety and form the basis for more highly autonomous vehicles in coming years,” said Goodwin.

This 5 star ANCAP safety rating applies to all 1.6 and 2.0 litre diesel and 1.6 litre petrol variants available in Australia and New Zealand.

Peugeot will launch its new-look 2008 compact SUV, priced from $26,490, with new technology, a new model line-up and an award-winning drivetrain. Visually, the 2008 features an all-new frontal design previewing the future of all Peugeot SUVs with a multi-faceted grille featuring the Peugeot Lion at its centre.

Flanking the new grille are headlamps featuring a ‘feline’ look with an intensely high-tech chrome and black mask. The LED rear lamps feature new, warm-coloured ‘lion claws’ with a profound 3D effect. This style approach continues from the grille over the bonnet and onto the roof with roof bars and spoiler completing the striking profile.

The sharp lines and curves of the bodywork are enhanced by the new Ultimate Red colour (first seen on the 308 GTi by Peugeot Sport and now available on 308 versions). The range offers customers a choice of seven colours in total. The new-look 2008 also features a revised model line-up with Active, Allure and new GT-Line models available.

In Australia, the GT-Line replaces the Outdoor variant (previously manual/diesel) while Active models feature automatic transmission as standard (previously 5-speed manual only). Allure models remain unchanged. Onboard technology has been boosted for all variants (see base for model breakdown) with the fitment of reverse camera and Mirror Screen functionality (including Apple CarPlay and MirrorLink) for the standard 7.0-inch touchscreen.

Higher grades feature satellite navigation, Active City Brake autonomous braking technology and Grip Control, a technology giving greater grip in low traction situations, as headline standard specification. One of the most significant improvements in the facelifted 2008 range is the adoption of the turbocharged 1.2-litre PureTech e-THP three-cylinder engine for all variants. With 81 kilowatts it is the most powerful of its type in the Australian compact SUV class. Paired exclusively to a new six-speed, sequential automatic transmission co-developed with Aisin, the 2008’s 81kW, turbocharged, 1.2-litre PureTech e-THP engine is a shining example of technological innovation, its development resulting in 121 patents being filed by the PSA Group.

This stringent focus on quality, reliability and durability, coupled with astounding performance, saw the 1.2-litre PureTech e-THP engine win its class at the coveted 2015 International Engine of the Year award and finish in the Top Three overall. This new engine replaces all previous options, making the entire range Euro-6 compliant while the new Aisin six-speed automatic transmission replaces the four-speed automatic and five-speed manual options of the previous model.

Peugeot Australia General Manager, Kai Bruesewitz, said the new-look 2008 is a vehicle better aligned to local customers’ needs.

“The 2008 SUV was always highly regarded for its smart packaging and stylish looks. Now, with new technology, a new model line-up and an all-new powertrain the 2008 becomes the complete package for Australian customers,” Bruesewitz said. “We have already proven with our 208 and 308 model lines that Peugeot’s award winning PureTech, turbo-petrol 1.2-litre engine can compete with the larger capacity engines of our competitors and there is no reason why this segment shouldn’t benefit from Peugeot’s advanced drivetrain.

“We are very excited about the introduction of the new-look 2008 range as it signals a significant year for the Peugeot SUV stable with the all-new 3008 and 5008 following hot on the 2008’s heels,” Bruesewitz added.

Peugeot will launch its new-look 2008 compact SUV with new technology, a new model line-up and an award winning drivetrain. Visually the 2008 will feature an all-new frontal design that previews the future of all Peugeot SUVs with a multi-facetted grille featuring the Peugeot Lion at its centre.

Flanking the new grille are headlamps featuring a ‘feline look’ with an intensely high-tech chrome and black mask. The LED rear lamps feature new, warm-coloured lion claws with a profound 3D effect. This style approach continues from the grille over the bonnet and onto the roof with roof bars and spoiler completing the striking profile.

The sharp lines and curves of the bodywork are enhanced by the new Ultimate Red (first seen on the 308 GTi by Peugeot Sport, and now available on 308 versions) colour. The range offers customers a choice of seven colours. The new-look 2008 will also feature a revised model line-up with Active, Allure and GT-Line models available.

In Australia, the GT-Line model replaces the previous Outdoor model (previously manual diesel), while Active models will feature automatic transmission as standard (previously 5 speed manual), while Allure models remain. On-board technology has been boosted to all variants (see base for model breakdown) with the fitment of reverse camera and mirror screen functionality (including Apple Carplay and MirrorLink) for the standard seven inch touchscreen.

Higher grades will feature Satellite Navigation, Active City Brake (autonomous braking technology) and Grip Control (a technology that provides for greater grip in low traction situations) as headline standard specification. One of the most significant improvements in the facelifted 2008 range is the adoption of the turbocharged 1.2- litre PureTech e-THP three-cylinder engine to all variants, which develops 81kW and 205Nm of torque.

Paired exclusively to a new, six-speed, sequential automatic (co-developed with Aisin) transmission, the 2008’s 81kW turbocharged 1.2L PureTech e-THP engine is a shining example of technological innovation, and this engine development has resulted in 121 patents filed by the PSA Group.

This stringent focus on quality, reliability and durability, coupled with astounding performance, saw the 1.2-litre PureTech e-THP engine take out the coveted 2015, and 2016 International Engine of the Year award in its class, and finish in the Top 3 for the overall award.

This new drivetrain replaces all previous options making the entire range Euro-6 compliant, while the new Aisin six-speed, automatic replaces all four-speed automatic and five-speed manual options of the previous model. General Manager of Peugeot Australia, Kai Bruesewitz said that the new-look 2008 brings with it a vehicle better aligned to local customers’ needs.

“The 2008 SUV was always highly regarded for its smart packaging and stylish looks; now with new technology, new line-up and an all-new powertrain, the 2008 becomes the complete package for Australian customers,” said Bruesewitz.

“We have already proven with our 208 and 308 model lines that Peugeot’s award winning PureTech, turbo-petrol 1.2L engines can compete with larger capacity drivetrains of other players in the market and there is no reason this segment shouldn’t benefits from Peugeot’s advanced drivetrain,

“We are very excited about the introduction of the new-look 2008 range as it signals a significant year for the Peugeot SUV stable with the all-new 3008 and 5008 following hot on the 2008’s heels,” said Bruesewitz.

The new look 2008 SUV range launches in Australia late February – for further information visit www.peugeot.com.au

New-Look Australian 2008 Model Line-Up

Active

  • 7”Multi-function Colour Display Screen
  • Trip Computer Function
  • USB & Bluetooth Connectivity
  • Arkamys Digital Sound Processing
  • MirrorScreen Connectivity (inc MirrorLink & Apple Carplay)
  • Tokyo Cloth Trim (Black)
  • 16” Alloy Wheels with Space Saver spare wheel
  • Single Zone Air Conditioning
  • Rear Parking Sensors
  • Reverse Camera
  • Electric Door Mirrors with Folding function
  • Front & Rear Fog Lights
  • Programmable Cruise Control with Speed Limiter
  • Leather Steering Wheel with Audio Controls
  • Cooled Centre Console compartment

Allure (in addition to above)

  • Park Assist (Self Parking)
  • Satellite Navigation
  • Active City Brake
  • 17” Eridan Alloy Wheel
  • Grip Control
  • Fog Light cornering function
  • Automatic Wipers
  • Automatic Headlamps
  • Electro-chromatic Rear View mirror
  • Rear Privacy Glass
  • Dual Zone Air Conditioning
  • ‘Oxford’ Premium TEP/Cloth Trim

GT-Line (in addition to Allure and Active)

GT-line specific ‘Dynamic’ TEP/Mesh Cloth with Red Topstitch

  • Red highlights to interior door handles, seat belts & handbrake
  • Specific smooth leather steering wheel with red contrast stitching
  • Redline theme for 7” Multi-function colour Display Screen
  • Alloy door sills
  • Alloy sports pedals
  • Red LED instrument panel surround
  • Perla Nera Black highlights for roof rails, rear door trim, and spoiler and mirror shells
  • Specific rear bumper with chrome exhaust
  • Gloss black grille surround incorporating red ‘PEUGEOT’ lettering

Peugeot Australia has confirmed that its all-new 3008 SUV, featuring an all-Euro 6 petrol and diesel engine line up, will launch here in the first quarter of 2017. With its name the only carry-over the all-new, French-designed and built 3008 SUV brings with it a new platform, new drivetrains, new technology, new design and an all-new focus.

Previously a derivative of an MPV, designers and engineers focused on the booming SUV segment for the second-generation 3008, ensuring its appeal to SUV buyers. Underpinning the all-new vehicle is PSA’s EMP2 platform, a strong yet light design which has been critically acclaimed.

This modular platform already underpins three PSA vehicles sold in Australia, Peugeot’s 308 and Citroen’s Picasso and Grand Picasso pair. Australian customers will be able to access the latest Euro 6 drivetrains with both a turbocharged 1.6-litre, four-cylinder petrol engine and a 2.0-litre turbo-diesel available on selected models. Both drivetrains will be paired to a full-fluid, six-speed automatic transmission co-developed with Aisin.

Inside, the all-new Peugeot 3008 SUV is managed by Peugeot’s spectacular second-generation i-Cockpit® which puts within reach everything drivers need to access, all of it contained within a high-tech, high-quality niche. Peugeot Australia General Manager, Kai Bruesewitz, said 2017 will bring with it a significant number of new and revised models for Peugeot but none more exciting than the all-new 3008.

“The launch of 3008 will coincide with a significant refocus and refresh of the brand and model line-up in Australia,” said Bruesewitz. “The remainder of 2016 will be dedicated to preparing our business for the launch of two all-new models and a refresh to a further two model lines in 2017. With its all-new platform and drivetrains, combined with its French design and engineering, we are extremely excited about the all-new 3008 and believe that this is the Peugeot SUV Australians have been waiting for,” Bruesewitz added.

All-new 3008’s final pricing, model line-up and on-sale date will be confirmed closer to its 2017 launch.

Peugeot have unveiled the all-new 3008 SUV at a gala event in Paris overnight. The Peugeot 3008 brings with it an all-new proposition for the small SUV segment, with an all-new platform, all-new design and all-new drivetrains. Presented with the opportunity to design and engineer the new 3008 from the ground up, engineers refined the vehicles focus to that of the SUV segment, with the aim of delivering a modern, sleek and intelligently packaged SUV.

Kai Bruesewitz, General Manager for Peugeot Australia said the all-new 3008 continues Peugeot’s product led revival.

“The 3008 will continue Peugeot’s product led reinvention, joining the highly awarded 308 in the stable of world leading products,” said Bruesewitz. “The 3008 brings with it many firsts; including the first SUV built on our highly applauded EMP2, the first Peugeot to feature a wireless charging dock, the first to feature a scooter and the first to feature the next generation i-Cockpit interior. We believe that the new Peugeot 3008 will deliver Australian customers a true French take on the SUV, one that merges leading edge technology and design with practicality and comfort.” said Bruesewitz.

The all-new 3008 is due for Australian introduction in 2017, with final specification and pricing confirmed closer to launch.