The Nissan IMx, an all-electric crossover concept vehicle offering fully autonomous operation and a driving range of more than 600 kilometers, was unveiled at the Tokyo Motor Show.

The innovative concept vehicle provides a glimpse into the future of Nissan Intelligent Mobility, Nissan’s approach to changing how cars are powered, driven and integrated with society. It’s designed to strengthen the link between car and driver as a close, reliable partner that delivers a safer, more convenient and more enjoyable drive.

By offering unprecedented enjoyment in motion and the ability to control the vehicle’s drive mode, the Nissan IMx aims to transform the everyday life of drivers.

“The IMx zero-emission crossover concept vehicle embodies the future of Nissan Intelligent Mobility,” said Daniele Schillaci, executive vice president for global marketing and sales, zero-emission vehicles and the battery business.

“Through Nissan Intelligent Mobility, Nissan is committed to changing the way people and cars communicate, as well as how cars interact with society in the near future and beyond.”

Making travel more enjoyable: Nissan Intelligent Driving

At the core of the IMx’s technological features is a future version of ProPILOT that offers fully autonomous operation. When ProPILOT drive mode is selected, the system stows the steering wheel inside the dashboard and reclines all seats, giving the driver more space and allowing the vehicle’s occupants to relax and enjoy their commute. When Manual drive mode is selected, the vehicle returns the steering wheel and seats to their original position, seamlessly transferring control back to the driver.

Promoting the convenience and pleasure of electric driving: Nissan Intelligent Power 

The Nissan IMx zero-emission concept vehicle adopts Nissan’s new EV platform, designed for maximum efficiency. It allows the floor to be completely flat, resulting in a cavernous cabin and enhanced driving dynamics. With a low center of gravity, the chassis delivers sharp handling that promises to redefine the crossover segment. 

The powerful yet quiet powertrain delivers enhanced excitement. The IMx is propelled by a pair of high-output electric motors at the front and rear, giving it all-wheel-drive capability. They combine to produce 320 kW of power and an astounding 700 Nm of torque, sourced from a high-capacity battery which has been redesigned and re-engineered for increased energy density. This new battery supports a driving range of more than 600 kilometers on a single charge, so occupants can enjoy an extended adventure without worrying about recharging.

Becoming part of the social infrastructure: Nissan Intelligent Integration

The Nissan IMx can also contribute to the social infrastructure like no other vehicle before it. For example, after transporting its owner to the airport, the IMx can park itself in a spot where the vehicle can connect to the local power grid and act as a “virtual” power plant by returning electricity to the grid, an extension of its vehicle-to-home and vehicle-to-building features. Once the owner returns, the IMx can pick them up at the terminal and drive home. The whole process is carried out efficiently, thanks in part to the increased battery capacity and connected-car technologies, including Seamless Autonomous Mobility.

New EV design philosophies for the autonomous era

Until now, vehicles have been designed with a clear differentiation between exterior and interior. Exterior design provides a sense of security from the outside, while the interior design gives drivers an appropriate environment for concentrating on driving.

This purpose-based differentiation is likely to change with the arrival of fully autonomous vehicles. Nissan’s designers sought to redefine the interior space of the IMx to create a sense of openness, while maintaining a feeling of privacy. To achieve this, they endeavored to design a space that links up the inside and outside of the vehicle.

They also wanted to convey the key characteristics of electric vehicles – quiet and smooth with a sense of light, yet powerful and dynamic. They took inspiration from the Japanese concepts of ma, a sense of space and time, and wa (harmony), expressing the coexistence of two seemingly contradictory concepts – “stillness” and “motion.” 

Exterior design: showcasing the unique characteristics of electric vehicles 

The IMx’s styling conveys its clean and sporty electric-vehicle attributes by incorporating Nissan’s signature design features. From the familiar V-motion grille, the supple character line rises and flows to the hood and rear end. The broad surfaces of the distinctively shaped front fenders start from the grille and expand seamlessly onto the body sides, creating a sense of layers.

The vermillion accent color, contrasting vividly with the pearl white-colored body, is inspired by uramasari, which describes the beauty and extravagance found on the inside of traditional Japanese kimonos.

Interior design: spacious and relaxing, with simplicity 

The IMx concept vehicle’s interior adheres to the basic concept of space that can be found in a traditional Japanese house, suggesting a sense of openness.

The car’s panoramic OLED instrument panel displays a view of the external environment in the background. A separate, wood grain-patterned display, positioned below the instrument panel and wrapping around the interior door trims, gives occupants a subtle sense of the outside, similar to a shoji, a traditional Japanese paper screen.

The katanagare diagonal pattern on the seats has been delicately etched with a laser cutter. The head rest – patterned like kumiki, a Japanese interlocking wood puzzle – is made from silicon-material cushioning and a frame produced by a 3D printer.

Artificial intelligence enables the driver to control the instrument panel with eye movements and hand gestures. This intuitive interface results in fewer physical controls and switches, making the cabin of the IMx simple yet highly efficient and adding to its supreme comfort.

Boasting an increased 253kW of power and 371Nm of torque, Nissan’s 370Z NISMO Coupe is the most powerful Z ever offered in Australia - and it’s on sale now. A genuine high performance sportscar - and the second Nissan nameplate to receive the NISMO treatment following the arrival for the GT-R earlier this year - the 370Z NISMO embodies NISMO’s passion for motorsport, technology and performance - the cornerstones of the brand for over 30 years.

Never before offered in the local market, the Nissan 370Z NISMO Coupe is the new flagship of the 370Z range.

Its powerful 3.7 litre V6 engine is identical to that of the standard 370Z but adds an extra 8kW of power and 8Nm of torque. This is achieved by the exclusive H-configured exhaust system design and muffler tuning, along with ECM (Engine Control Module) calibration, which reduces back pressure by up to 30 per cent.

Already known for its impressive ride characteristics, the 370Z NISMO’s front and rear suspension have been dynamically tuned with increased spring, dampening and stabiliser rates offering even better handling, while its tight, rigid body structure, strut tower bar brace and performance dampers help control body vibration.

Further, its sporty feel is optimised by NISMO sports brakes with large diameter 14-inch front and 13.8-inch rear vented rotors with four-piston front and two-piston rear aluminium calipers. Ensuring it looks the part on the road, the 370Z NISMO features a fully integrated NISMO body kit that not only adds to its aggressive look but provides more front and rear downforce.

The exterior package includes NISMO unique front and rear fascia and side sills, NISMO rear spoiler, side mirrors, dual exhaust and engine cover, plus NISMO 19-inch forged alloy wheels by RAYS, and NISMO badging.

Inside, occupants enjoy the drive in NISMO RECARO black and red Alcantara leather accented front seats, while the steering wheel uses the same materials and incorporates a signature red centre line. It also features NISMO signature red interior stitching, NISMO tacho, paddle shifters (on the auto option) and a red highlighted push button start.

Starting at $61,490 (MSRP) for the silky smooth 6-speed manual transmission variant, the 370Z NISMO Coupe also has a 7-speed automatic option - incorporating a manual mode controlled by paddle shifters - for $63,990 (MSRP).

With almost 4,200 domestic 370Z sales since its April 2009 debut, the NISMO variant has satellite navigation with 3D mapping, a seven-inch integrated colour touch screen and Bluetooth as standard equipment. It also features Nissan’s Premium Braking System, Vehicle Dynamic Control (VDC), Anti-lock Braking (ABS), Electronic Brakeforce Distribution (EBD), Brake Assist (BA) and dual front, side and curtain airbags.

Available in four contemporary colours comprising Eau Rouge Red, Diamond Black, Brilliant Silver and Shiro White, the Nissan 370Z NISMO goes on sale today at authorised Nissan dealerships nationally.

Pricing (MSRP*)

Nissan 370Z NISMO
Grade Transmission MSRP*
NISMO Coupe 6MT $61,490
7AT $63,990
Nissan 370Z
Grade Transmission MSRP*
Coupe 6MT $49,990
  7AT $52,490
Roadster 6MT $60,990
  7AT $63,490

*Manufacturer Suggested Retail Prices (MSRP) are provided for media purposes only and do not include statutory charges or other on-road costs.

Nissan has announced the appointment of Stephen Lester as Managing Director of Nissan in Australia. Lester replaces outgoing MD and CEO Richard Emery, who is leaving the company.

Lester joins Nissan’s Australian operation after having successfully led INFINITI in Canada as Managing Director for the previous two years. His new role is effective from Monday 4 September 2017 and he will report to Vincent Wijnen, Head of Sales and Marketing for Nissan in the Asia and Oceania Region.

“Stephen Lester’s arrival at Nissan Australia coincides with our plans for the brand’s next direction and he brings to our Australian team strong experience, knowledge and business-building skills,” said Yutaka Sanada, Regional Senior Vice President and Head of Nissan in the Asia and Oceania region. “He takes the reins from Richard Emery, who has successfully guided our Australian operation with steady leadership and business improvements since 2014.”

The rugged Nissan Navara just got even tougher thanks to the introduction of the N-SPORT™ Black Edition. Limited to 500 units only, and available on the top-of-the-range Nissan Navara ST-X Dual Cab 4x4, the impressive assortment of stylish Black Edition accessory and decal additions make the Navara even better.

The Navara N-SPORT™ Black Edition consists of a range of Nissan Genuine Accessories which include a black sports bar and a black nudge bar, a fitted LED light bar, and black fender flares that arch around the tough 18-inch black alloy wheels. It also has a black gloss honeycomb grille and smoky chrome fog lamp finishers, a black soft tonneau cover, N-SPORT™ badging and ‘Black Edition’ decals.

On sale now, the N-SPORT™ Black Edition complements four contemporary exterior colours including Cosmic Black, Slate Grey, Brilliant Silver and Diamond White. Prices start at $54,490 (MSRP)* for the 6-Speed manual and $56,990 (MSRP) for the 7-Speed auto alternative; with some great value deals available for those with an ABN.

“The N-SPORT Black Edition gives the Navara a tough looking make over,” said Nissan Australia managing director Richard Emery. “Black is all the rage at the moment and certainly makes the Nissan Navara ST-X Dual Cab stand out. With its aggressive but stylish look, and limited numbers, we think this will be a popular variant for Ute buyers.”

The Nissan Navara ST-X Dual Cab 4X4 has a 2.3 litre intercooled twin-turbo diesel engine that outputs 140kW of power and 450Nm of torque. Including satellite navigation with 3D mapping, reverse camera, reversing sensors and 7-inch integrated colour display with touch screen, the Navara is the perfect companion for families with an active outdoor lifestyle, or for those that need a tough ute on the job.

With a shift-on-the fly 4WD system that switches between 2WD and high range 4WD (4H), it also carves through mud and sandy terrain when in low range 4WD (4LO).

Boasting 3,500kg braked towing capacity, the Navara ST-X Dual Cab 4X4 also comes with driver and passenger airbags, driver knee airbag and front to rear curtain airbags, Vehicle Dynamic Control (VDC) with Brake Limited Slip Differential (BLSD), Active Brake Limited Slip (ABLS), Brake Assist (BA), Hill Start Assist (HSA) and Hill Descent Control (HDC).

*Manufacturer’s Suggested Retail Price (MSRP). The MSRP is provided for media purposes only and does not include statutory charges or other on-road costs

Ahead of its early September arrival, Nissan has confirmed that the 370Z NISMO will go on sale from $61,490*.

With further spec details to be announced at launch, the Nissan 370Z NISMO hard-top Coupe is available with a choice of two transmission types including the silky 6-speed close-ratio manual or a 7-speed automatic (that incorporates a manual mode controlled by paddle shifters), the latter of which retails for $63,990*.

Like its GT-R NISMO sibling, the 370Z NISMO is the range-topping grade, while the current Roadster and Coupe options slot in below it. With the introduction of the NISMO, Nissan Australia took the opportunity to re-align pricing across the entire range with the 370Z Coupe now beginning at $49,990* while the soft-top Roadster starts at $60,990*.

The updated pricing is in place permanently, offering 370Z buyers more value than ever before.

“The impending arrival of the Nissan 370Z NISMO allowed us to re-look at pricing across all variants,” said Nissan Australia managing director Richard Emery. “The NISMO version naturally sits at the top of the Nissan 370Z range, but we wanted to maintain competitive pricing. This re-positioning offers a range of price points that will be attractive to a wider group of customers. We hope this will drive sportscar buyers into Nissan showrooms, giving them more choice and offering significantly more value for money.”

The Nissan 370Z is one of the world’s most dynamic sports cars thanks to its sleek profile, muscle car-inspired exhaust note from the powerful 3.7 litre engine, and race car-like performance. Launched as the Datsun 240Z almost 50 years ago, the Z was fully redesigned in the mid-‘80s and rebadged the Nissan 300ZX before the 370Z nameplate was unveiled at the 2008 LA Auto Show.

With almost 4,200 domestic sales since its Australian debut in April 2009, the current 370Z boasts 245kW of power and 363Nm of torque, and includes Nissan’s Premium Braking System, Vehicle Dynamic Control (VDC), Anti-lock Braking (ABS), Electronic Brakeforce Distribution (EBD), Brake Assist (BA) and dual front, side and curtain airbags.

Satellite Navigation with 3D mapping and a seven-inch integrated colour touch screen, sports leather accented seats and Bluetooth is also standard.

Pricing (MSRP*)

Nissan 370Z NISMO

Grade Transmission MSRP*
NISMO Coupe 6MT $61,490
  7AT $63,990

Nissan 370Z

Grade Transmission MSRP*
Coupe 6MT $49,990
  7AT $52,490
Roadster 6MT $60,990
  7AT $63,490

*Manufacturer Suggested Retail Prices (MSRP) are provided for media purposes only and do not include statutory charges or other on-road costs.

Nissan Australia is pleased to announce one of Australia’s favourite SUVs, the Nissan QASHQAI, that just got better with the July release of the Nissan QASHQAI N-SPORT Special Edition.

The QASHQAI is one of Nissan’s most successful models with over 33,200 sold in Australia since June 2014, and 3.3 million units sold globally since 2007. The N-SPORT Special Edition includes on-trend ice chrome accessories and high-contrast 18” alloy wheels enhancing the dynamic styling of the multi award-winning SUV *.

“The QASHQAI N-SPORT Special Edition offers something unique to the highly regarded QASHQAI range. The package includes all the safety, technology and comfort the QASHQAI is known for with accents that add a distinctive flair”. Said Richard Emery, Managing Director and CEO of Nissan Australia.

The QASHQAI N-SPORT is available in the QASHQAI ST, 2.0L Xtronic Continuously Variable Transmission (CVT) and includes $1800 worth of accessories.

QASHQAI ST 2.0L Petrol, 2WD Xtronic CVT $28,490 ^ $25,990#

N-SPORT QASHQAI ST 2.0L Petrol, Xtronic CVT with $1800 worth of extras.

  • Upgrade to 18” alloy wheels 

Ice chrome details including;

  • Front and rear styling plates
  • Front lip finisher
  • Side door sills
  • Trunk lower finisher
$28,690 ^ $26,990#

*Best Small SUV 2014, 2015 and 2016 at the prestigious European What Car? Award.
^Manufacturer suggested retail prices (MSRP) are provided for media purposes only and do not include statutory charges or other on-road costs.
#Offer valid on new models ordered between 1/7/17 and 31/8/17 and delivered by 30/9/17. Premium paint available at additional cost. Excludes government, rental and national fleet customers. Nissan reserves the right to vary, extend or withdraw this offer. Not available in conjunction with any other offer.

The Nissan X-TRAIL, one of Nissan’s most popular models in Australia, has been updated for 2017.

Boasting enhancements to its exterior and interior styling, the fitment of new Nissan Intelligent Mobility technologies, the addition of a new 2.0-litre turbo-diesel engine and even more equipment additions across all model grades, the 2017 Nissan X-TRAIL is more compelling than ever.

“The X-TRAIL is one of Nissan’s best-selling models in Australia and, with more than 193,000 sold locally, its long-standing popularity proves it is the ideal SUV solution for families and adventurers,” said Richard Emery, Managing Director and CEO of Nissan in Australia. “For 2017 we have applied a variety of enhancements, including many of our latest Nissan Intelligent Mobility technologies and our latest exterior and interior styling, all of them designed to further broaden the appeal of this already-popular model.”

“The Nissan X-TRAIL is the ideal vehicle for families and adventures,” he said.

In addition to its new equipment and Intelligent Mobility technologies, many of the X-TRAIL’s stand-out features continue with this updated models series. For example, the innovative EZ Flex Seating System™ makes improved passenger comfort in 2nd row and greater versatility in conjunction with the available Divide-N-Hide® rear cargo system for carrying various items. 

Summary of enhancements and changes: 2017 Nissan X-TRAIL


  • NEW: 2.0-litre turbo-diesel four-cylinder engine (Xtronic, 4WD); 130kW, 380Nm (this engine replaces the outgoing 1.6-litre turbo-diesel)
  • CARRY-OVER: 2.0-litre petrol four-cylinder engine (106kW, 200Nm)
  • CARRY-OVER: 2.5-litre four-cylinder engine (126kW, 226Nm)

Styling: exterior and interior:

  • New front fascia with signature Nissan “V-motion” grille, revised headlights and LED signature daytime running lights
  • New rear styling with updated bumper designed and revised rear combination lamps and LED boomerang signature tail lights
  • New 17-inch (ST / TS, ST-L) and 19-inch (Ti / TL) alloy wheels
  • D-shaped steering wheel
  • New shifter knob design and leather gear-shift boot
  • New door vent finish
  • Revised centre console and lid
  • Addition of three new exterior paint colours: Marine Blue, Copper Blaze and Ruby Red

New Nissan Intelligent Mobility technologies:

  • Intelligent Emergency Braking (all model grades)
  • Intelligent Emergency Braking with pedestrian detection (Ti, TL grades)
  • Forward Collision Warning (FCW) (all model grades)
  • Intelligent Cruise Control (ICC) (Ti grade)
  • Rear Cross Traffic Alert (RCTA) (ST-L, Ti, TL grades)
  • Adaptive Front Lighting System (AFLS) (Ti, TL grades)
  • Lane Departure Intervention (Ti grade)

Audio technology

  • BOSE audio system with eight speakers, including two sub-woofer speakers (Ti, TL grades)

Convenience features:

  • Motion Activated Tailgate (Ti, TL grades)
  • Heated steering wheel (Ti, TL grades)
  • Heated rear seats (Ti, TL grades)
  • High Beam Assist (Ti, TL grades)

Minor specification changes:

  • New audio / navigation graphics
  • New design for the steering wheel-mounted controls
  • Revised control for the cooled / heated front centre console cup holders
  • Door-mounted i-Key button change: now black (formerly chrome)

Summary of Nissan X-TRAIL model grades

X-Trail Model Grade Position
ST Entry
ST-L Mid
Ti Top
TS Entry
TL Top

The 2017 Nissan X-TRAIL is now on sale in Australia from $27,990 (MSRP).

Nissan is showcasing a series of new models with innovative technologies and design at Auto Shanghai 2017, bringing Chinese customers a range of different vehicles to meet their diverse needs.

The Nissan Kicks crossover, the Nissan Navara pickup and the Nissan Vmotion 2.0 concept car are making their China debut at the 17th Shanghai International Automobile Industry Exhibition. The newly introduced Nissan X-Trail SUV is also on display.

The models add to the line-up of vehicles bringing Nissan Intelligent Mobility to customers in China. Nissan Intelligent Mobility is Nissan's direction for developing and offering autonomous drive, electric vehicle and connected car technologies while making driving more enjoyable. Visitors to Auto Shanghai 2017 can experience the benefits of these innovations at the Nissan Intelligent Mobility Experience Corner.

"Nissan is proud to participate in the world-class Shanghai Motor Show and showcase our Vmotion 2.0 design concept and three new models," said Daniele Schillaci, Nissan's executive vice president for global marketing and sales, zero-emission vehicles and the battery business, and chairman of the Management Committee for Japan, Asia and Oceania. "We are confident that the new Nissan X-Trail, the Nissan Navara and the Nissan Kicks will meet the diverse needs of our customers in China and help make driving safer and more exciting for them."

Nissan Kicks

The debut of the Kicks, a new benchmark for entry-level SUVs, further strengthens Nissan's SUV line-up in China. The Kicks revolutionizes the compact crossover segment with its fresh, youthful design and spacious, comfortable interior. It features characteristics important to the "Dare to Dream" generation born in China after 1990, including their focus on modernism and a passion for well-designed products.

First introduced in Brazil less than a year ago, the Kicks has been recognized as an innovative crossover, winning several awards in Latin America.

New Nissan X-Trail

The X-Trail is one of Nissan's best-selling SUVs in China. The new X-Trail's refreshed exterior reflects a high sense of style. The interior features a new D-shaped steering wheel and optimized space, including a flexible 5-seat/7-seat configuration. This popular SUV delivers an outstanding, sporty drive.

The new X-trail debuted in China on April 6 and is scheduled to be sold in about 150 markets.

Nissan Navara

The Navara, Nissan's first SUV-grade pickup to premiere in China, meets consumers' demand for smart, tough, high-performance pickups. It features Nissan's signature "V-motion" grille and futuristic headlights. The cabin's spacious interior makes for a comfortable ride.

The Navara's 7-speed automatic transmission, the first of its kind in China, delivers top performance and power. The model will be manufactured for the Chinese market at Nissan's Chinese joint venture company, Zhengzhou Nissan Automobile Co., Ltd.

Nissan Vmotion 2.0 concept

The Vmotion 2.0 concept car demonstrates the future direction of Nissan Intelligent Mobility technology and sedan design. A high sense of style, emotional design, space, supreme comfort and technology combine to create a seamless mobility experience.

The Vmotion 2.0's ProPILOT technology is envisioned to ultimately let the car drive in autonomous mode on highways, in heavy traffic, and on city streets.

For the new Nissan Rogue Warrior Trail Project, camouflage is likely not enough – especially while hiding in the Nissan display at the 2017 New York International Auto Show, April 14 through 23 at the Jacob Javits Convention Center. The special one-off project vehicle is one of several unique takes on Nissan's best-selling Rogue crossover created exclusively for the New York show.

Two features dominate the appearance of the Rogue Trail Warrior. First, the exterior design treatment that combines a custom camouflage body wrap, khaki-painted tracks system and military-style yellow glassworks.

And then there are the snow/sand tracks. The DOMINATOR® Tracks, from American Track Truck, Inc., are 48 inches long, 30 inches high and 15 inches wide, and they replace the Rogue's regular wheels and tires. The suspension and wheel wells were modified to fit the track system, but otherwise all drivetrain components, including the 2.5-litre DOHC 16-valve inline 4-cylinder Rogue powerplant and Xtronic transmission, are standard factory issue. The engine is rated at 170 horsepower and 175 lb-ft of torque, more than enough for climbing snow banks or sand dunes.

Filling out the Rogue Trail Warrior adventure equipment list are tinted headlights, custom fender flares, ARB Gear Basket, LED lights and a Warn 4K winch.

"This new Rogue Trail Warrior adds a new dimension to family adventures with its snow/sand tracks, gear basket, winch and camo paint," said Michael Bunce, vice president, Product Planning, Nissan North America, Inc. "If you want to stand out from the crowd during a day on the slopes or the beach, this is the vehicle to take."

The results are in: dog owners agree that their four-footed friends should be as safe and comfortable in a vehicle as their two-footed fellow passengers. Dog owners also rate clip-in harnesses and non-spill water dispensers as the most appealing dog-friendly accessories in a dog-friendly vehicle.

The new Nissan "Rogue Dogue" project vehicle takes those ideas to heart – and adds a pack more – just in time for the one-off project's debut at the 2017 New York International Auto Show.

"For all of the dog lovers at Nissan, the Rogue Dogue is so much fun – the equivalent, I guess you could say, of riding with your head out the window if you were a dog," said Michael Bunce, vice president, Product Planning, Nissan North America, Inc. "Of course, we also take pets' safety very seriously, which is why the Rogue Dogue includes secure leash fastening attachments in the second row and rear cargo area – along with numerous other features designed to make family travel with dogs more enjoyable for everyone."

The long list of Rogue Dogue modifications installed in the project vehicle includes:

  • Secured, removable custom dog bed in the rear cargo area
  • Built-in (fold-down) non-spill water dispenser
  • Built-in (fold-down) non-spill dog food dispenser
  • Slide-away dog ramp for easy access to rear compartment for small or elderly dogs
  • 360-degree (hoop and hose) dog shower with 10 gallon pressurized water reserve
  • Integrated dog drying system with compressed heated air dryer and outside hose attachment
  • Heated air vents for rear cargo bed area
  • Easy-to-clean custom interior materials
  • Modified second-row/cargo area pass-through passageway
  • Removable pet partition with Rogue Dogue logo between the second-row and cargo area
  • Second-row dog hammock (clips around front and rear headrests)
  • Raised rear floor in rear compartment housing utility drawer and dog ramp; drawer faces covered in custom easy-clean upholstery
  • Side wall mounted poop bag dispenser
  • Rear facing passive side view mirror cameras (video sent to hard drive) to capture dog's road trip experiences – head out the window, interaction between dog and other drivers – for later viewing
  • Dog first aid kit
  • Harness clips mounted in rear compartment
  • Rogue Dogue logo key fob

In the survey of dog owners, the top three most appealing dog-friendly features were found to be a clip-in harness hook (81 per cent), a non-spill water dispenser (74 per cent) and a slide-away dog ramp (55 per cent).

"Everything that we built into the Rogue Dogue project is actually very possible to add to a production Rogue, though you do compromise the available rear cargo area slightly for the ramp, storage compartments and the food and water dispensers," said Dennis McCarthy, owner, Vehicle Effects, Sun Valley, Calif. "But really, next to your family, your dog is your most important cargo, so why not?"

Bunce added: "More than 75 per cent of dog owners in the survey said that having optional features specifically designed for their dog's safety and comfort would impact their decision on which vehicle to purchase. So potentially, every dog might have its day – and their custom-equipped Nissan Rogue, too."

The Rogue Dogue is based on a 2017 Rogue SL with the Platinum Reserve Interior Package, featuring premium tan leather-appointed seats with special quilted leather inserts.