Genesis Launches New G70 Sedan

The Genesis brand has introduced its all-new luxury G70 sedan. The Genesis brand officially launched the G70 at the Hyundai Genesis Design Centre within the Namyang R&D Centre, with Dr. Woong-Chul Yang, Vice Chairman of Hyundai Motor Group and key officials of the brand. The G70 is set to go on sale on 20th September in the Korean market.

“The Genesis G70 is the latest demonstration of our dedication to delivering innovative, customer-oriented vehicles,” said Vice Chairman Yang. “We will continue to focus our R&D efforts on the development and expansion of the Genesis brand. It is a great point of pride to have Genesis showcase what a true luxury brand of Korean origin can present to our customers.”

The Genesis G70 is an athletic and elegant luxury sedan offering a graceful and dynamic exterior, function-oriented interior with three different powertrains – the 3.3 litre V6 twin- turbo petrol, 2.0 litre turbo petrol and 2.2 litre diesel. The 3.3 litre V6 twin- turbo engine boasts an impressive 0-100 kph acceleration time of 4.7 seconds.

The G70 also features high levels of advanced driver assist systems such as Highway Driving Assist (HDA), best-in-class safety with nine standard airbags and active hood function, and a high level of connectivity with server-based voice recognition technology, using Kakao’s artificial intelligence platform.

Hot stamping methods, extended use of structural adhesives and torsional rigidity, have been enhanced to improve overall body stiffness. Genesis will offer a differentiated customer experience to be provided through Genesis membership programs.

Completing the Genesis sedan lineup

The G70 is a luxury sedan completing the Genesis brand’s sedan lineup, along with the flagship G90 and G80, and will further establish the brand’s presence in the luxury market.

In November 2015 the Genesis brand was born with its sights set to compete with the world’s top luxury car manufacturers, as a Korean brand. The Genesis brand strives to make a positive difference in the lives of discerning customers, becoming an important element of their lifestyle. Furthermore, its goal is to deliver excellence in performance and design through progressive and innovative approaches.

Initially, Genesis launched its flagship G90 sedan in December 2015 and large G80 sedan in July 2016 in Korea. Since the brand’s inception, Genesis has made significant strides, selling more than 150,000 units to date with strong performance in both the Korean and U.S. markets.

Genesis has also received many accolades, most recently, ranking highest among premium car manufacturers in the J.D. Power 2017 U.S. Initial Quality Study (IQS) study, topping all 13 brands in the premium segment.

The G70 marks the completion of Genesis sedan line-up and the brand will now start strengthening its model range with the introduction of SUVs, and potentially alternative powertrains. Genesis plans to roll out new products to expand its presence and coverage across the global market, and by 2021 six models are expected to feature in its product portfolio.

An Exterior with Genesis’ Unique Design Identity

The all-new G70 represents the future direction of the Genesis brand’s design identity. Athletic elegance is represented in the exterior design as the car captures both beauty and tension, like an athlete poised to perform.

Luc Donckerwolke, Head of Genesis Design, said, “At Genesis, we shape fascination and desire with the passion, dedication and talent from our designers. We modulated all parameters from the Genesis DNA to tailor a sports sedan. This challenge required the highest skills and know-how. The G70 is designed to captivate all senses with its sensuous and tensioned muscular volumes.”

The long hood and short front overhang, elegant roofline and multi-spoke alloy wheels characterize a sleek, dynamic profile view subtly highlighted by dark/smoke-chrome fender aero trim.

The hockey stick daylight opening and parabolic sidelines further express the unique design signatures of Genesis, displaying fast and dramatic energy with voluptuous forms and smooth surfaces.

In the front and side views, the G70’s large crest-type grille, character lines beginning from the emblem of the voluminous hood, air intake functions, and LED daytime running lights (DRLs) express the muscularity/solidity of the car.

Two distinctive linear LED DRLs on each side of the large crest grille foreshadow the future Genesis signature quad lamps.

In the rear, the LED rear combination lamps, which continue the quad lamp theme, along with a raised trunk lid and compact bumper designs give the G70 a poised character. The rear lamps, evolved from the preceding G80, have been stretched to the end of the rear to convey a wide and dynamic stance.

A Sophisticated, Driver-Focused Interior

G70’s interior achieves both high-function and excellent fit and finish. To emphasize functionality, interior packaging is driver-focused with simplicity being prioritised. A horizontal layout brings a sense of stability and the driver-focused packaging provides a comfortable driving environment.

The three dimensional switches of the centre fascia and dials enhance functionality, while the sport-grip steering wheel adds to a driver-friendly and enjoyable driving experience. For materials Genesis designers chose aluminum door handles, quilted leather door panels, metal speaker grills and many quality soft touch materials throughout the interior. Quilted patterns and Nappa leather seats further add to the dynamic yet elegant interior.

The G70 offers a wide range of unique and sophisticated colour options that properly reflect global trends to meet client demand. The G70 will offer customers ten exterior colours: Platinum Silver, Carbon Metal, Marble White, Titanium Black, Racing Gray, Graceful Gray, Lapis Blue, Royal Blue, Blazing Red and Umber Brown.

A new finishing method separates small, evenly distributed aluminium particles and high luminosity colours, maximising the brilliance of the exterior colours. Five interior colours will be available: Obsidian Black, Sandstorm Gray, Velvet Burgundy, Tobacco Brown and Vanilla Beige. Two additional interior colours, Sports Gray and Sports Red, will be dedicated to the 3.3T Sport and the high trim 2.0T models.

Driving Character - Agile Yet Safe, Dynamic Yet Quiet

The G70 offers three powertrains – 3.3 litre V6 twin-turbo petrol, 2.0 litre turbo petrol and 2.2 litre diesel. The 3.3 litre V6 twin-turbo is at the heart of the enthusiast-focused “3.3 Turbo Sport models,” with 272 kW and 510 Nm.

G70 3.3T Sport’s dynamic and powerful performance includes 0-100 kph acceleration of 4.7 seconds and a top speed of 270 kph. Variable ratio steering and electronically controlled suspension are standard, providing agile steering response and an optimal ride and handling experience.

The G70 turbo petrol model is equipped with the Theta-II turbo 2.0 litre GDI engine, with 185 kW and maximum torque of 353 Nm (Sports package: 188 kW).

The G70 2.2 litre diesel model features the R-FR 2.2 VGT engine with 149 kW and 441 Nm.

Dynamic performance features include:

  • Launch Control - maximizes power control during acceleration
  • Rack-mounted, motor-driven power steering (R-MDPS) and multi-link rear suspension - provides precise handling and ride comfort
  • Dynamic torque vectoring system - improves vehicle cornering control
  • Mechanical limited slip differential (M-LSD) – allows safe driving capabilities in low friction road conditions such as rain, snow and ice

The seat positions have been adjusted to lower the center of gravity of the car to maximise performance. To augment the driving experience, the Active Sound Design (ASD) system creates an aural character that reflects the engine load and driving mode settings.

Noise, vibration and harshness have been minimised in the G70 through enhancements in multiple areas, including: vehicle body structure, exhaust system, sound absorption and isolation, suspension and body frame connection, design of side mirrors and door sealing systems.

The performance-focused sedan has been tested under the most challenging environments and surfaces in the world - including Death Valley (U.S.), northern Sweden, the Nürburgring (Germany) and the Alps (Austria) - for driving stability, handling, durability and power delivery.

Best-in-Class Safety

Following the trend of the G90 and G80, the G70 offers the most comprehensive levels of safety in its class. Overall body stiffness and rigidity have been dramatically strengthened. The G70 has also been designed to help protect other pedestrians – when imminent impact with a pedestrian is detected, its active hood function triggers lifting the hood to absorb shock and minimise the risk of injury.

An unparalleled suite of advanced driver assist systems such as Forward Collision-Avoidance Assist (FCA), Highway Driving Assist (HDA), Blind spot Collision Warning (BCW) and Driver Awareness Warning (DAW) have been added as part of the ‘Genesis Active Safety Control’ to offer the highest level of safety and convenience in its class.

The FCA system provides added safety with newly developed technology designed not only to protect vehicles and pedestrians, but also cyclists on the road. It automatically activates emergency braking through integrated radar-camera sensors when detecting bicycles.

‘Genesis Active Safety Control’ is the brand’s newly labeled advanced driver assist system package previously known as ‘Genesis Smart Sense.’

Genesis aims to receive the highest ratings from both international and domestic organisations including the National Highway Traffic Safety Administration (NHTSA), Insurance Institute for Highway Safety (IIHS) and Korea New Car Assessment Program (KNCAP).

Exceptional Comfort and Convenience

The G70 incorporates a diverse range of advanced technologies that deliver ultimate convenience and connectivity.

An example of this technology is the smart posture control system, initially introduced in the G90. When the driver’s body information is input, the system automatically adjusts the seat, steering wheel, outside mirror and heads-up display to the optimal position, ensuring minimal stress even on long journeys.

The G70 provides a diverse range of advanced convenience and connectivity, including an 8-inch touch screen display supporting MirrorLink, Apple CarPlay and Android Auto. The G70 will also be the first vehicle in Korea to feature server-based voice recognition technology, using Kakao’s artificial intelligence platform ‘Kakao I.’

For the best audio performance, a 15-speaker Lexicon surround-sound system is equipped to provide an audiophile-level acoustic experience.

Genesis G70 Specifications

Category Genesis G70
Length (mm) 4,685
Width (mm) 1,850
Height (mm) 1,400
Wheelbase (mm) 2,835
F 805
R 1,045
Engine Type 3.3L T-GDI 2.0L T-GDI 2.2L VGT Diesel
Drive Configuration RWD AWD RWD AWD RWD AWD
Fuel Economy
9.0(19”) 8.6(19”) 10.7(18”)
Displacement (cc) 3,342 1,998 2,199
Max Power (kW) 272 185
(Sports Package: 188)
Max Torque (Nm) 510 353 441

Note: All specifications are based on Korean market models