Peugeot has unveiled its all-new 508 saloon ahead of the 2018 Geneva Motors Show. Underpinned by Groupe PSA’s highly awarded and capable EMP2 (Efficient Modular Platform 2) Platform, the all-new 508 is lighter, more efficient and more striking than ever before. Its structure is more compact and its height reduced. The new exterior design is sharper and more robust, while the car’s spectacular interior includes an evolution of the iconic Peugeot i-Cockpit®.

Its exemplary road-handling, new engines, countless technology features and quantum leap in quality means the new Peugeot 508 sets a world class standard within the European D-segment.

Managing Director for Peugeot Australia, Anouk Poelmann said that the all-new 508 will continue Peugeot’s product and brand led transformation in Australia.

“Following the launch of the all-new Peugeot 3008 and 5008 SUV, we now turn our attention to the sedan market with the all-new 508 – a vehicle that encapsulates the best in French design, engineering and allure,” said Poelmann. “The Peugeot ‘5-series’ family of vehicles has always held an esteemed position both locally and abroad providing motorists with a stylish, reliable and well specified vehicle and the all-new 508 stays true to this rich heritage. In Australia, the revered 504 and 505 underpinned the motoring experience for generations of families and executives, and this all-new 508 will once again place Peugeot at the forefront of the segment.” Said Poelmann.

The Peugeot 508 will launch in Europe in late 2018 and follow in Australia with a launch date, specifications, pricing and model line-up confirmed closer to this time.


“The new Peugeot 508 is finally here! Following the success of our latest major launches and our SUV offensive with the Peugeot 2008, 3008 and 5008 models, we needed a vision for the large Peugeot saloon that would continue to shake up the market with a vehicle that rivals the best. And in D-segment cars, we’re competing with the world’s greatest automakers. More than ever, the new Peugeot 508 embodies the ambition we’ve been stating for several years already: to make Peugeot the top high-end generalist automotive brand.” Jean-Philippe Iparato, Peugeot CEO

A changing concept for a changing segment

In the European market, the traditional D-segment saloon has been stagnant for the last four years, after more than a decade of decline. Under pressure from a diverse range of customer preferences and designs, especially from the SUV market, the large saloon now only finds favour through offering wider variety and adopting a more pronounced identity.

It was against this backdrop that the designers behind the new Peugeot 508 stated their clear aim: to move away from the conventional boot-lid, four-door shape and towards a five-door fastback coupé-saloon.

A bold design

“The design of the new Peugeot 508 completes an entirely revamped range. It benefits from all the stylistic features we included in our latest concept cars like the Peugeot Exalt and the Peugeot Instinct. The i-Cockpit® in the new Peugeot 508 is actually taken directly from the Exalt concept car.” Gilles Vidal, Peugeot Director of Design

At first glance, the new Peugeot 508 surprises onlookers with an energetic and expressive presence. The car’s height has been reduced – it now barely reaches 1.40 m – and the aerodynamic lines of the vehicle are reminiscent of the coupé style. The front end is impressive, even aggressive. The finely fashioned, chequered radiator grill asserts itself between the Full LED headlights, inspiration for which was drawn straight from the brand’s latest concept car: Peugeot Instinct.

With the famous lion centred on its radiator grill and the 508 logo upon the nose of the bonnet, the new Peugeot 508 pays tribute to its acclaimed predecessors, the Peugeot 504 and 504 coupé. The vertical visual signature of the opalescent LED daytime running lights provides a distinct, exclusive identity. Sharp and slender, they frame the car’s front end, running from the headlights to the bumper’s air intakes.

The horizontal bonnet has been lowered as much as possible to enhance the dynamism of the new Peugeot 508 and the overall silhouette has been designed to appeal from every angle. This attention to bodywork design is usually reserved for the most premium of vehicles. All of these standout features at the front of the new Peugeot 508 culminate to give the car a real sense of quality and character, all of which are perfectly aligned with modern Peugeot design language.

The roof line of the new Peugeot 508 is low and sleek, following the premium sector design cues. The car appears compact: its length is limited to 4.75 m, vs 4.83m of the outgoing car, for improved manoeuvrability. The low glazed surfaces further sharpen the car’s outline and reveal frameless doors. Nothing spoils the model’s silhouette: there is no conventional overlap of the bonnet, glazing support and door frames; gap and flush-fitting have been reduced in size with first-class know-how; the wheels have been adjusted to perfectly fill the wheel arches; and the roof aerial has been removed (now silk-screened).

Peugeot has utilised its expert knowledge to maximise the car’s aesthetic appeal and quality. Spanning the rear end and framed between the rear lights is the glossy black horizontal strip that now characterises Peugeot’s latest vehicles. Yet what immediately stand out are the three-dimensional Full LED rear lights.

Taken straight from the design of the most recent Peugeot concept cars and first seen on Quartz, these lights, which are illuminated throughout the night and day with adaptive intensity, make the coloured claws constantly visible. To further impress, these iconic lights will differ in appearance depending on side or full rear view. They are instantly identifiable and a clear signature of the brand.

The back of the car also reveals an original feature of the new Peugeot 508: a deftly hidden tailgate that blends elegance with practicality and gives optimal access to the 487-litre boot. The sharp, robust exterior styling of the new Peugeot 508 makes a strong impression. And whilst the new Peugeot 508 has a lot to boast about in its exterior design, its interior is just as stunning.

Three questions for ... Pierre-Paul Mattei, Design Director for the new Peugeot 508

What guided you in designing the new Peugeot 508?

“We were assigned the task of expressing the project's aim in the car’s design. This aim was twofold: to embody the brand’s move upmarket and ensure the car could find its place in the highly demanding market of D-segment saloons. The new Peugeot 508 would have to be based on unique and spectacular proportions to draw attention to itself, stand out and be distinct from its rivals. Through these optimal proportions we were able to meet Peugeot’s demand for elegance with simplicity and subtlety.”

What part of the car was the most difficult to design? Why?

“The rear turned out to be the most complex part to design, as the sloping roof was pivotal to the car’s identity. Yet we had to preserve the vehicle’s liveability and ensure accessibility that was in line with the segment’s norms. We needed to review our way of designing the car’s structure. This led us to achieve a feat in stamping, for example, that can be observed especially in the rear wings. We had never done this before. It is generally used only for sports cars. We had to revise all our frames of reference in stamping to get this type of result.”

What is special about the design of the new Peugeot 508?

“We actually rewrote the rules of D-segment saloon shapes. To get such proportions when the length had been reduced by eight centimetres compared to the previous generation, we moved the glazing support back to give the car a larger bonnet. Then there’s the frameless-door technology, which meant we could reduce the vehicle’s height in relation to the car’s rivals in the segment. The car’s height is 6 cm lower than in the previous model! That also makes the vehicle appear especially wide even though it actually has a rather average width. As the car had to be particularly aerodynamic, we designed it to be narrower at the front than at the rear, contrary to the impression it might give! We achieved this charismatic stance on the road through the extreme tightening of the cabin, which also made it possible for us to produce the rear wings on a scale rarely reached before. It’s one of the secrets behind the pose of the new Peugeot 508.

A cabin enhanced by the Peugeot i-Cockpit®

Stepping into the new Peugeot 508 is like entering another world, one focused on quality and originality. The eye is immediately drawn to a spectacular, resolutely premium instrument panel and the latest version of the exemplary Peugeot i-Cockpit®.

Since it first appeared in 2012 on the Peugeot 208, the i-Cockpit® has evolved as new models have been introduced to the range. From the Peugeot 2008 SUV to the Peugeot 308 and the latest SUV models, the Peugeot 3008 and 5008, three generations of the Peugeot i-Cockpit® have already made their mark as major benefits in the lion brand’s offerings.

The essential components of the Peugeot i-Cockpit® include:

  • A compact steering wheel
  • A large, 10-inch wide HD capacitive touch-screen in 8:3 format
  • A head-up display unit with a high-resolution 12.3-inch digital screen

Entirely configurable and customisable (six different display modes), the head up display unit is positioned above the steering wheel and presents all the necessary driving information within the eye line of the driver, reducing the need to take their eyes off the road (its features include new night vision). The central touch-screen is perfectly incorporated into the instrument panel, at approximately the same height as the head-up display unit. The capacitive touch-screen comes in an eight-inch version on the introductory trim level, Active, and a ten-inch HD version on the Allure trim level and above.

It is accompanied by seven toggle switches resembling piano keys that are remarkably well integrated into the panel’s body and give direct, permanent access to the main comfort features: radio, air conditioning, navigation, vehicle settings, telephone, mobile applications and i-Cockpit® Amplify (see below).

Clearly visible on the centre console, the eight-speed automatic gearbox lever is electrically powered with one-touch control. Its design further underlines the driving position’s modernity and, with the steering-wheel paddles, helps to enhance driving pleasure.

The new Peugeot 508 also offers i-Cockpit® Amplify. With the choice of two completely customisable ambiences (“Boost” and “Relax”), which awaken the senses:

  • Sight, by adjusting ambient-lighting intensity and screen colour
  • Hearing, through musical-ambience settings
  • Touch, via multi-point seat-massage programmes

The i-Cockpit® Amplify feature also controls the car’s driving performance, with the driving-mode selector (ECO/Sport/Comfort/Normal), as well as damping in the vehicles equipped with electronic suspension. This driving position is unique, providing stimulating, intuitive driving pleasure every time you enter the vehicle.

An intense driving experience

“At Peugeot, driving pleasure is imperative in the specification of each new vehicle. With the new Peugeot 508, our aim is not just to guarantee dynamic handling that is exemplary, but to make the car’s driving pleasure the benchmark in the segment! To achieve this, we’ve made the most of the EMP2 platform and the Peugeot i-Cockpit®.” Laurent Blanchet, Peugeot Product Director

In terms of driving pleasure, the new Peugeot 508 is faithful to its DNA. It benefits from technology and expertise developed within the PSA Group, for example:

  • Use of the EMP2 platform, which is undoubtedly one of the best platforms today, providing great dynamic qualities and weight-reduction (on average, 70 kg less compared to the previous generation), improving fuel efficiency, safety and performance.
  • Introduction of a new body-welding technique strengthened with 24 m of structural adhesive, providing greater rigidity and a guarantee of better durability.
  • Installation of a damper front cradle for optimal suspension damping
  • Adaptation of a multi-link rear axle linked to variable-damping controlled suspension – Active Suspension Control (as standard on GT version and on all petrol engines; as an option on 2.0 L diesel engines).
  • Settings for road-contact style, adapted for each engine to guarantee the best level of ride comfort and damping over uneven surfaces.
  • Calibration of the electric power-steering to ensure a compromise between smooth and firm handling for all driving situations and to provide outstanding manoeuvrability.
  • Widespread introduction of reliable, modern automatic transmission through use of the new eight-speed EAT8 automatic gearbox which has an electric gear-lever with one-touch control.

All features of the Peugeot i-Cockpit® and its compact steering-wheel, ensure a sensational driving experience and breath-taking performance!

“The new Peugeot 508 has a suspension system that allows an exceptional balance between dynamism, comfort and security. This balance is aimed to maintain a high-level of performance, whatever the setting. Moreover, the driver can adapt the car’s dynamic character thanks to the variable damping controlled suspension and the driving mode dial.” Yann Bonny – Vehicle Dynamics Director

High-end comfort and first-class quality

This new Peugeot 508 is an invitation to high-end travel. The choice and quality of materials in the trim and upholstery, and the attention paid to the finish, envelop the passengers in a soft, modern, refined environment.

For this reason, the driver's seat (and passenger seat from Allure Business trim and above) achieved the AGR (Aktion für Gesunder Rücken) label, rewarding both its ergonomics and range of settings with lengthwise adjustment and seat tilting, as well as lumbar support (four-way electric pneumatic system). This is available as an option from Active trim.

They are also available with eight-way electric settings, with two possible memorised configurations. The wraparound front seats are also both available, as an option, with an eight-pocket pneumatic massage system, with five different massage programmes.

Furthermore, there is plenty of storage space – up to 32 litres! – spread out around the passenger cabin, as well as many sockets (four USB sockets to charge portable devices are available from Allure trim and above, one jack plug in the armrest and two 12V sockets, including one in the boot). The wide-opening panoramic sunroof is in a spoiler style and for the car’s premium audio system the brand has once again chosen Focal®, the acclaimed French acoustics firm.

This on-board experience is also enhanced by interior detail that heightens perceived quality and the modern feel of the passenger cabin. The choice and rendering of materials, and the careful assembly of all components, are hallmarks of luxury saloons: such as full-grain or Nappa leather, satin chrome, black lacquer, Alcantara®, authentic wood (Grey Oak on the GT Line or GT, or Zebrano available on the GT only).

This standard of excellence is also evident in the car’s many comfort and safety features. An impressive array of equipment and driving aids

The new Peugeot 508 offers a wide range of latest-generation driving aids that notably meet EuroNCAP criteria, which are ever more demanding. As such, vehicle may be equipped with the following:

  • Night-vision system, a first for the segment
  • Latest-generation automatic emergency braking (that detects pedestrians and cyclists both day and night at up to 140 km/h) and collision-risk alert
  • Lane keeping assist (including roadsides)
  • Driver attention alert
  • High beam assist
  • Speed limit recognition and recommendation
  • Extended traffic sign recognition (Stop, prohibited direction etc.)
  • Adaptive cruise control with Stop & Go function (with automatic EAT8 gearbox)
  • Lane-positioning assist (related to Stop & Go adaptive cruise control)
  • Active blind-spot monitoring system

The original night-vision system uses an infra-red camera and detects living beings in front of the vehicle at night time or in low-visibility conditions. The system ensures detection within a 200-250 m range, beyond the headlights’ scope, with central display of the infra-red vision in the digital head-up display unit, in the driver's field of vision.

When driving in towns and cities, the driver also enjoys aids for certain manoeuvres, like Visiopark 2 (360° vision) and the latest-generation Full Park Assist, with the Flankguard perimeter feature (only available with the EAT8 automatic gearbox). The system automatically controls steering, acceleration and braking to enter a parking space.

The connected equipment is just as impressive, with the new Peugeot 508 offering:

  • Mirror Screen feature compatible with the Android Auto and Apple CarplayTM MirrorLink, with off-board voice-recognition via smartphone.
  • Induction-based smartphone recharging ( for devices compatible with the Qi standard) 

The Peugeot Connect pack includes 3D connected navigation with TomTom® Traffic and extends the possibilities offered by new technology into three fields: navigation, safety (Peugeot Connect SOS & Assistance) and maintenance (Peugeot Connect pack remote services).

Efficiency and high-level performance 

Whether in the car’s architecture, the NVH (noise, vibration and harshness), the optimisation of dimensions, weight reduction, aerodynamics or the drive train, everything has been done to reduce CO2 emission levels to the lowest they’ve ever been.

The new Peugeot 508 enjoys the new-generation Euro 6.c PureTech and Blue HDi engines (with extended SCR technology) for best-in-class CO2 emission levels. These levels of performance are all the more remarkable as they take into account new technical provisions and the WLTP procedure, which seeks to harmonise test approved consumption levels and customer-usage consumption levels.

As such, there are two new petrol options (depending on destination), developed based on the 1.6L PureTech engine:

  • PureTech 180 S&S EAT8
  • PureTech 225 S&S EAT8 (GT version only) Related to the sport mode of electronic suspension, this solution provides zest and responsiveness worthy of the GT label.

Four diesel options are available in the range (depending on destination), built based on the 1.5L and 2.0L BlueHDi engines:

  • BlueHDi 130 S&S 6-speed manual, which is the entry-level engine and the only one offering a six-speed manual gearbox
  • BlueHDi 130 S&S EAT8
  • BlueHDi 160 S&S EAT8
  • BlueHDi 180 S&S EAT8

Peugeot has launched its all-new 5008 in Australia and while the name has not changed, everything else has. Designed from the ground up to satisfy the insatiable global appetite for Sport Utility Vehicles (SUVs), the all-new 5008 has morphed from a regular MPV to an extremely capable and practical seven-seat SUV – perfect for Australian families and those with an active lifestyle.

Underpinning the 5008 SUV is the highly-awarded Efficient Modular Platform 2 (EMP2) that also underpins the 2014 and 2017 European Car of the Year award-winning Peugeot 308 hatch and 3008 SUV. Strong, light and scalable, EMP2 allowed engineers to preserve the nimble handling traits of the 308 hatch and 3008 SUV while adding a third seating row, maximising interior space and increasing flexibility.

Featuring Peugeot’s second generation i-Cockpit interior, all functions and features are wrapped around the driver with high-mounted instruments working in tandem with Peugeot’s signature small steering wheel, all combining to deliver a sense of comfort and safety.

Inside, the 5008 takes its interior design direction from the highly-awarded 3008 SUV. Peugeot i-Cockpit is further enhanced on GT-Line and GT models by the Amplify ambience function which allows interior scents (via an inbuilt diffuser), lighting, driver massage, drive mode and ambience settings to be customised.

While medium in size, the 5008 SUV has more boot, leg and shoulder room than some of its larger rivals, offering one of the largest boots in the segment at 780 litres.

Flexibility was central to the 5008’s design ethos with a configurable seating package allowing for each one of the three second-row seating positions to be folded, tilted or moved individually – the only vehicle in the class to offer this feature. Uniquely, the 5008 is the only SUV on the Australian market to offer Isofix and top tether child seat fixing points to all second-row occupants – allowing fitment of three child seats benefitting from the latest restraint technology.

Third-row seats can be individually set in place or removed to give as much or as little boot space as desired.

Outside, Allure variants convey a sense of style with the Peugeot Lion taking pride of place at the centre of the upright grille, flanked by chrome and black headlamps incorporating LED Daytime Running Lights. From the side the vehicle features premium detailing, including chrome highlights for the glass house and black lower wheel guards which both add to the vehicles’ SUV stance and protect the bodywork from any damage from light off-road work.

Distinct from Allure models, GT Line and GT models feature sporty design elements including:

  • Peugeot equaliser grille, bespoke front bumper and lights
  • Sporty amplified engine note
  • Exclusive interior trim and steering wheel
  • Red instrument illumination
  • Exclusive GT-Line or GT badging

Building on the sporty look, 5008 GT’s response to driver input has been sharpened with firmer steering, altered throttle mapping, sharper gear changes for the automatic transmission and greater dynamic abilities thanks to firmer suspension and a larger wheel and tyre combination. 

All occupants are protected with a full suite of safety equipment including standard Autonomous Emergency Braking, 360-degree surround cameras and curtain airbags that stretch to include third-row occupants. Customers can choose from two drivetrains with Allure and GT Line models powered by a 121kW, 240Nm, 1.6L turbo-petrol and top-of-the-line GT variants powered by a 133kW, 400Nm turbo-diesel. Both engines meet Euro-6 emissions regulations.

Peugeot Australia Managing Director, Anouk Poelmann, says new 5008’s arrival completes Peugeot’s Australian SUV range.

“The SUV segment is without doubt the most important market for any marque and now Australian consumers have access to a truly French designed, engineered and built SUV,” Poelmann said. “New Peugeot 5008 SUV’s theme is: ‘a new dimension of SUV’ because it fits right between the medium and large SUV segments – but those exterior measurements belie a vehicle that affords owners significantly more space and flexibility than larger vehicles.

“The 5008 brings all of the great traits of the automotive world to the SUV segment: flexibility, performance, safety and technology, all wrapped-up in a beautifully designed package both inside and out. We believe the all-new 5008 delivers a truly compelling and competitive product to SUV buyers who value practicality but do not wish to compromise on technology and style,” Poelmann added.

The Peugeot 5008 is available now and carries a recommended retail price of $42,990 for the Allure, $46,990 for GT Line and $52,990 for the flagship GT. The new PEUGEOT 5008 SUV is manufactured in Rennes, while the Trémery and Douvrin sites produce the powertrains for every 5008. The new PEUGEOT 5008 SUV sports the ‘Origine France Garantie’ (Made in France) label.

The new Peugeot 3008 enters the popular Small SUV segment with a 5 star ANCAP safety rating following good results in physical testing and the presence of an advanced speed assistance system.

“The Peugeot 3008 performed well in testing with high scores achieved in the side impact and whiplash tests,” said ANCAP Chief Executive Officer, James Goodwin. Injury risk was low for the driver and passenger in the full width frontal test yet the protection offered to the driver’s chest in the frontal offset test was marginal.

“As a standard offering across the range, all variants are fitted with an intelligent speed assistance system which uses a camera to identify signposted speed limits and allow the driver to set the speed limiter appropriately. A lane departure warning system is also standard, while some variants are available with a more advanced function which provides active lane keep assistance,” he said. “The functions available in this and other new models entering our market are part of a wave of semiautonomous vehicle technologies which will work to improve road safety and form the basis for more highly autonomous vehicles in coming years,” said Goodwin.

This 5 star ANCAP safety rating applies to all 1.6 and 2.0 litre diesel and 1.6 litre petrol variants available in Australia and New Zealand.

Peugeot will launch its new-look 2008 compact SUV, priced from $26,490, with new technology, a new model line-up and an award-winning drivetrain. Visually, the 2008 features an all-new frontal design previewing the future of all Peugeot SUVs with a multi-faceted grille featuring the Peugeot Lion at its centre.

Flanking the new grille are headlamps featuring a ‘feline’ look with an intensely high-tech chrome and black mask. The LED rear lamps feature new, warm-coloured ‘lion claws’ with a profound 3D effect. This style approach continues from the grille over the bonnet and onto the roof with roof bars and spoiler completing the striking profile.

The sharp lines and curves of the bodywork are enhanced by the new Ultimate Red colour (first seen on the 308 GTi by Peugeot Sport and now available on 308 versions). The range offers customers a choice of seven colours in total. The new-look 2008 also features a revised model line-up with Active, Allure and new GT-Line models available.

In Australia, the GT-Line replaces the Outdoor variant (previously manual/diesel) while Active models feature automatic transmission as standard (previously 5-speed manual only). Allure models remain unchanged. Onboard technology has been boosted for all variants (see base for model breakdown) with the fitment of reverse camera and Mirror Screen functionality (including Apple CarPlay and MirrorLink) for the standard 7.0-inch touchscreen.

Higher grades feature satellite navigation, Active City Brake autonomous braking technology and Grip Control, a technology giving greater grip in low traction situations, as headline standard specification. One of the most significant improvements in the facelifted 2008 range is the adoption of the turbocharged 1.2-litre PureTech e-THP three-cylinder engine for all variants. With 81 kilowatts it is the most powerful of its type in the Australian compact SUV class. Paired exclusively to a new six-speed, sequential automatic transmission co-developed with Aisin, the 2008’s 81kW, turbocharged, 1.2-litre PureTech e-THP engine is a shining example of technological innovation, its development resulting in 121 patents being filed by the PSA Group.

This stringent focus on quality, reliability and durability, coupled with astounding performance, saw the 1.2-litre PureTech e-THP engine win its class at the coveted 2015 International Engine of the Year award and finish in the Top Three overall. This new engine replaces all previous options, making the entire range Euro-6 compliant while the new Aisin six-speed automatic transmission replaces the four-speed automatic and five-speed manual options of the previous model.

Peugeot Australia General Manager, Kai Bruesewitz, said the new-look 2008 is a vehicle better aligned to local customers’ needs.

“The 2008 SUV was always highly regarded for its smart packaging and stylish looks. Now, with new technology, a new model line-up and an all-new powertrain the 2008 becomes the complete package for Australian customers,” Bruesewitz said. “We have already proven with our 208 and 308 model lines that Peugeot’s award winning PureTech, turbo-petrol 1.2-litre engine can compete with the larger capacity engines of our competitors and there is no reason why this segment shouldn’t benefit from Peugeot’s advanced drivetrain.

“We are very excited about the introduction of the new-look 2008 range as it signals a significant year for the Peugeot SUV stable with the all-new 3008 and 5008 following hot on the 2008’s heels,” Bruesewitz added.

Peugeot will launch its new-look 2008 compact SUV with new technology, a new model line-up and an award winning drivetrain. Visually the 2008 will feature an all-new frontal design that previews the future of all Peugeot SUVs with a multi-facetted grille featuring the Peugeot Lion at its centre.

Flanking the new grille are headlamps featuring a ‘feline look’ with an intensely high-tech chrome and black mask. The LED rear lamps feature new, warm-coloured lion claws with a profound 3D effect. This style approach continues from the grille over the bonnet and onto the roof with roof bars and spoiler completing the striking profile.

The sharp lines and curves of the bodywork are enhanced by the new Ultimate Red (first seen on the 308 GTi by Peugeot Sport, and now available on 308 versions) colour. The range offers customers a choice of seven colours. The new-look 2008 will also feature a revised model line-up with Active, Allure and GT-Line models available.

In Australia, the GT-Line model replaces the previous Outdoor model (previously manual diesel), while Active models will feature automatic transmission as standard (previously 5 speed manual), while Allure models remain. On-board technology has been boosted to all variants (see base for model breakdown) with the fitment of reverse camera and mirror screen functionality (including Apple Carplay and MirrorLink) for the standard seven inch touchscreen.

Higher grades will feature Satellite Navigation, Active City Brake (autonomous braking technology) and Grip Control (a technology that provides for greater grip in low traction situations) as headline standard specification. One of the most significant improvements in the facelifted 2008 range is the adoption of the turbocharged 1.2- litre PureTech e-THP three-cylinder engine to all variants, which develops 81kW and 205Nm of torque.

Paired exclusively to a new, six-speed, sequential automatic (co-developed with Aisin) transmission, the 2008’s 81kW turbocharged 1.2L PureTech e-THP engine is a shining example of technological innovation, and this engine development has resulted in 121 patents filed by the PSA Group.

This stringent focus on quality, reliability and durability, coupled with astounding performance, saw the 1.2-litre PureTech e-THP engine take out the coveted 2015, and 2016 International Engine of the Year award in its class, and finish in the Top 3 for the overall award.

This new drivetrain replaces all previous options making the entire range Euro-6 compliant, while the new Aisin six-speed, automatic replaces all four-speed automatic and five-speed manual options of the previous model. General Manager of Peugeot Australia, Kai Bruesewitz said that the new-look 2008 brings with it a vehicle better aligned to local customers’ needs.

“The 2008 SUV was always highly regarded for its smart packaging and stylish looks; now with new technology, new line-up and an all-new powertrain, the 2008 becomes the complete package for Australian customers,” said Bruesewitz.

“We have already proven with our 208 and 308 model lines that Peugeot’s award winning PureTech, turbo-petrol 1.2L engines can compete with larger capacity drivetrains of other players in the market and there is no reason this segment shouldn’t benefits from Peugeot’s advanced drivetrain,

“We are very excited about the introduction of the new-look 2008 range as it signals a significant year for the Peugeot SUV stable with the all-new 3008 and 5008 following hot on the 2008’s heels,” said Bruesewitz.

The new look 2008 SUV range launches in Australia late February – for further information visit

New-Look Australian 2008 Model Line-Up


  • 7”Multi-function Colour Display Screen
  • Trip Computer Function
  • USB & Bluetooth Connectivity
  • Arkamys Digital Sound Processing
  • MirrorScreen Connectivity (inc MirrorLink & Apple Carplay)
  • Tokyo Cloth Trim (Black)
  • 16” Alloy Wheels with Space Saver spare wheel
  • Single Zone Air Conditioning
  • Rear Parking Sensors
  • Reverse Camera
  • Electric Door Mirrors with Folding function
  • Front & Rear Fog Lights
  • Programmable Cruise Control with Speed Limiter
  • Leather Steering Wheel with Audio Controls
  • Cooled Centre Console compartment

Allure (in addition to above)

  • Park Assist (Self Parking)
  • Satellite Navigation
  • Active City Brake
  • 17” Eridan Alloy Wheel
  • Grip Control
  • Fog Light cornering function
  • Automatic Wipers
  • Automatic Headlamps
  • Electro-chromatic Rear View mirror
  • Rear Privacy Glass
  • Dual Zone Air Conditioning
  • ‘Oxford’ Premium TEP/Cloth Trim

GT-Line (in addition to Allure and Active)

GT-line specific ‘Dynamic’ TEP/Mesh Cloth with Red Topstitch

  • Red highlights to interior door handles, seat belts & handbrake
  • Specific smooth leather steering wheel with red contrast stitching
  • Redline theme for 7” Multi-function colour Display Screen
  • Alloy door sills
  • Alloy sports pedals
  • Red LED instrument panel surround
  • Perla Nera Black highlights for roof rails, rear door trim, and spoiler and mirror shells
  • Specific rear bumper with chrome exhaust
  • Gloss black grille surround incorporating red ‘PEUGEOT’ lettering

Peugeot Australia has confirmed that its all-new 3008 SUV, featuring an all-Euro 6 petrol and diesel engine line up, will launch here in the first quarter of 2017. With its name the only carry-over the all-new, French-designed and built 3008 SUV brings with it a new platform, new drivetrains, new technology, new design and an all-new focus.

Previously a derivative of an MPV, designers and engineers focused on the booming SUV segment for the second-generation 3008, ensuring its appeal to SUV buyers. Underpinning the all-new vehicle is PSA’s EMP2 platform, a strong yet light design which has been critically acclaimed.

This modular platform already underpins three PSA vehicles sold in Australia, Peugeot’s 308 and Citroen’s Picasso and Grand Picasso pair. Australian customers will be able to access the latest Euro 6 drivetrains with both a turbocharged 1.6-litre, four-cylinder petrol engine and a 2.0-litre turbo-diesel available on selected models. Both drivetrains will be paired to a full-fluid, six-speed automatic transmission co-developed with Aisin.

Inside, the all-new Peugeot 3008 SUV is managed by Peugeot’s spectacular second-generation i-Cockpit® which puts within reach everything drivers need to access, all of it contained within a high-tech, high-quality niche. Peugeot Australia General Manager, Kai Bruesewitz, said 2017 will bring with it a significant number of new and revised models for Peugeot but none more exciting than the all-new 3008.

“The launch of 3008 will coincide with a significant refocus and refresh of the brand and model line-up in Australia,” said Bruesewitz. “The remainder of 2016 will be dedicated to preparing our business for the launch of two all-new models and a refresh to a further two model lines in 2017. With its all-new platform and drivetrains, combined with its French design and engineering, we are extremely excited about the all-new 3008 and believe that this is the Peugeot SUV Australians have been waiting for,” Bruesewitz added.

All-new 3008’s final pricing, model line-up and on-sale date will be confirmed closer to its 2017 launch.

Peugeot have unveiled the all-new 3008 SUV at a gala event in Paris overnight. The Peugeot 3008 brings with it an all-new proposition for the small SUV segment, with an all-new platform, all-new design and all-new drivetrains. Presented with the opportunity to design and engineer the new 3008 from the ground up, engineers refined the vehicles focus to that of the SUV segment, with the aim of delivering a modern, sleek and intelligently packaged SUV.

Kai Bruesewitz, General Manager for Peugeot Australia said the all-new 3008 continues Peugeot’s product led revival.

“The 3008 will continue Peugeot’s product led reinvention, joining the highly awarded 308 in the stable of world leading products,” said Bruesewitz. “The 3008 brings with it many firsts; including the first SUV built on our highly applauded EMP2, the first Peugeot to feature a wireless charging dock, the first to feature a scooter and the first to feature the next generation i-Cockpit interior. We believe that the new Peugeot 3008 will deliver Australian customers a true French take on the SUV, one that merges leading edge technology and design with practicality and comfort.” said Bruesewitz.

The all-new 3008 is due for Australian introduction in 2017, with final specification and pricing confirmed closer to launch.

Peugeot, and its Chinese partner Dongfeng, has unveiled an all-new 308 sedan and a redesigned 3008 SUV for the Chinese market at the Beijing Motor Show. Both vehicles signal a significant global product assault by the PSA Groupe, with 34 global models to be launched by 2021. Commenting on the unveilings, Kai Bruesewitz, General Manager for Peugeot Australia said the vehicles demonstrate the significant investment being made in new models as part of the PSA Groupe’s “Push to Pass” plan.

“These models clearly demonstrate the commitment of PSA Groupe to reach its targets of 34 new global models by 2021,” said Bruesewitz. “From a design perspective the 308 sedan provides a glimpse into the future design direction of Peugeot vehicles, while the 3008 leverages styling cues of previous concept vehicles. While neither of these vehicles will reach Australian shores, they signal the beginning of an exciting period in Peugeot’s history – one dominated by a renewed business focus and all-new product.” Said Bruesewitz.

Dongfeng Peugeot 308 Sedan

Athletic silhouette, muscular tension, and vertical radiator grille, perfect balance of proportions: At the Beijing Motor Show, DONGFENG PEUGEOT is revealing the exterior style of the future 308 Sedan. Building on the EMP2 platform, PEUGEOT engineers have placed efficiency at the heart of this future DONGFENG PEUGEOT 308 Sedan's design. It will be the core product of the DONGFENG PEUGEOT sedan range, on the market segment with the highest volume in China - segment C three-box sedans.

The 308 sedan is due to launch in the 2nd half of 2016.

Dongfeng Peugeot 3008

After more than 200,000 cars sold in China in 3 years, the DONGFENG PEUGEOT 3008 has been comprehensively restyled. From the front, a new vertical grille dominates the update with a lion adorning the centre of a chequered flag radiator grill, the new DONGFENG 3008 has a strengthened force of character with an athletic profile. At the rear, a new light signature, with three strokes on a black background, offers a very contemporary and immediately recognisable design.

Inside, the new DONGFENG PEUGEOT 3008 introduces driving aids which are brand new to China - Visio-Park II offering a 360° view around the vehicle and collision risk alert. After the new PEUGEOT 2008 presented in Geneva, the new DONGFENG PEUGEOT 3008 is the second PEUGEOT SUV - of 5 - to be launched in the world this year.

A compact SUV, the PEUGEOT 2008 is an assertive proposition. It provides an unparalleled dynamic performance and a unique and addictive driving experience. The design features the codes of the segment, with added power and robustness. The wheel arch extensions, new vertical front grille and scuff plates protect the bodywork and the occupants. The wave roof and roof bars, the rear door moulding and the spoiler are characterised by their sophisticated design.

Black and chrome headlamps and 3D claws illustrate the embedded technology from the outside. Inside, the lighting highlights the luxury of the materials and attention to detail which is apparent in every item. The new GT Line trim adds a sporty and chic theme to the red/black spirit. This trim, common to the entire range, is consistent with the brand's upgrading strategy. The 60:40 modular back seats means the boot volume can vary from 410 to 1400 litres in an instant. The PEUGEOT i-Cockpit® ensures a unique sensations in the segment. The driver enjoys an intuitive, agile, flexible and safe driving experience.

The Grip Control, an adapted traction system, is available in the petrol and Diesel version, in manual or automatic. It is combined with Mud&Snow (certified winter tyres), Goodyear Vector 4Seasons tyres, for genuine versatility in all seasons and weather conditions. On-board connectivity includes the Mirror Screen feature which allows the driver to link their MirrorLinkTM or Apple Carplay® compatible smartphone to the touch screen. The PEUGEOT 2008 makes urban travel easier. The Active City Brake technology reduces the severity of accidents and even helps avoid them altogether. The Park Assist technology automatises the parking process. The reversing camera shows the vehicle's dimensions on the screen to facilitate manoeuvring.

The range is composed of Euro 6 PureTech and BlueHDi engines, in manual and automatic. Offering power ratings of 82 to 130hp, its CO2 emissions are restricted to 90 to 114g/km. The BlueHDi engines comply with the Euro6 standard through the exclusive combination of the SCR technology and the additivated DPF, the most effective technology on the market. Four types of engine are Best-in-Class in their segment, including the new 1.2L PureTech 130 S&S 6-speed manual gearbox.

The new SUV PEUGEOT 2008 has a strong personality, which arouses the desire to depart on an adventure. It exudes power on all types of road through its innovative technology. The new robust vertical front grille features the lion at the centre of its multifaceted grid. Its clear and precisely designed surround has a curve at the junction with the horizontal form, that gives a dynamic and attractive appearance. This style approach continues from the grille over the bonnet and onto the roof, completing the wave-shaped profile. Topped by roof bars, this wave emerges directly above the rear doors, providing an exclusive décor. Decorated in a bright chrome finish, it is integrated into the bodywork and continues to highlight the integrated aero-spoiler.

The tailgate aperture opens to permit the low loading sill (just 60cm high), and the rear bumper. The bumper forms part of the solid black protective belt which encircles the new 2008. To preserve the bodywork, this belt unites the front and rear bumpers, equipped with scuff plates and wheel arch extensions.

The ability to play with the elements matches the sophisticated nature of the upper parts: window sealing strips, roof bars, rear door mouldings and spoiler. They illustrate the car's upgrading and increased ground clearance, enhanced by the contrast with the lower part. The sharp lines and curves of the bodywork are enhanced by the new Ultimate Red (first seen on the 308 GTi by PEUGEOT Sport) and Emerald Crystal colours. The range offers customers a choice of nine colours, including five metallic, one pearlescent and one varnish paint finish.

The appeal of the 2008 is enhanced by its elegant lighting signature. At the front, integrated into the bodywork, the headlamps have a ‘feline look’ with an intensely high-tech, chrome and black mask. The rear lamps feature new, warm-coloured lion claws with a profound 3D effect.

These attractive rear lights surround the tailgate, which itself reveals a spacious and functional boot. This boot can vary from 410 to 1,400 litres in an instant due to the 60:40 modular seat backs. Pressing the button at the top of the backrest is enough to tilt the seat backwards, allowing the seats to collapse automatically. Practical down to the last detail, the boot is equipped with hooks for attaching items and two storage areas on each side, one with a retaining strap and the other with a storage net. Finally, there is an additional 22-litre storage area under the boot lid.

Unique in the SUV segment, the passenger compartment is an example of the high-quality stylish trim and refined adjustments that customers find so appealing. This is complemented by the high-tech and chic interior lighting and enhances the luxury materials selected. As an option, the passenger compartment is equipped with a leather trimmed steering wheel, to match the gear stick surround, handbrake lever and door armrests.

Sitting comfortably in their seat, the driver discovers the instant appeal of the PEUGEOT i-Cockpit®. According to the trim level or option selected, the roof can be a panoramic glass sunroof with illuminated edging or a laser-cut and backlit roof headlining – also rare in this sector. Passengers in every seat enjoy numerous well-designed storage areas, easily located due to the front and rear LED dome interior lighting: front door storage boxes, glove box, box and cup holder beside the gear stick, covered console storage, seatback pockets in the back of the front seats, etc. Total interior storage volume is 24 litres. Therefore numerous items, smartphones and other everyday items can always find a place aboard the new 2008.

The 2008 GT Line is complemented by new alloy wheels with an exclusive 17’’ Eridan gloss black treatment. Gloss black elements replace the standard chrome effect, including the front grille surround, fog light covers, mirror casings and roof bars. The front grille includes Black Chrome facets with red PEUGEOT lettering, while the rear stainless steel scuff plate is decorated like the exhaust tailpipe. Finally, the ‘GT Line’ badging is proudly displayed on each front wing and on the tailgate.

The dynamic spirit continues inside, as soon as you open the doors, with stainless steel sills bearing the PEUGEOT logo, the aluminium pedals and the red-stitch edged floor mats. The head-up display is lit by an array of red LEDs, reminiscent of the RedLine look of the touch screen. Red stitching runs through the seats and rear bench seat, door armrests, gear stick surround, handbrake lever and compact steering wheel. These two items are made of full-grain leather. The seat belts feature the same red edging which decorates the front door grips.

An SUV with unique sensations 

For its compact SUV, the brand put a lot of thought into how to provide the best possible motoring experience. The culmination of this process is the total control of the equipment due to the PEUGEOT i-Cockpit®. It symbolises a key aspect of the driving characteristics of the PEUGEOT 2008: intuitiveness, agility, flexibility and safety.

The PEUGEOT i-Cockpit® provides the driver with the best sight of the road ahead with all the key features in their line of sight to ensure attention and concentration. The driver feels easily at home at the wheel. Steering the car is a real pleasure. The PEUGEOT i-Cockpit® makes you want to take the wheel. It makes you want to take full advantage of the car's qualities.

With the eyes permanently on the road, control of the compact steering wheel results in a specific action and an instinctive connection with the road. The compact steering wheel also provides a more relaxed driving position as it reduces the reach of the arms and enable a greater range of movement during driving manoeuvres, with less effort.

Without taking their eyes off the road, the driver more-clearly receives information on the performance of the 2008. This information is concentrated within the driver's line of sight via the head-up display with its array of blue LEDs. This innovation requires much-less fewer physical and mental resources to supervise the car.

While the driver activates and configures the cruise control and speed limiter with their left hand, still holding the steering wheel, they can also make a call on their mobile phone with their right hand from the 7’’ touch screen via the Mirror Screen feature. This screen also displays the situation at the rear of the 2008, due to the reversing camera, and controls the Park Assist feature for assisted parking manoeuvres. Finally, the right hand controls the Grip Control using the thumb wheel for accessing the five control modes.

The PEUGEOT i-Cockpit® makes driving a unique experience. With its thumb wheel located on the central console, the Grip Control broadens the scope of the 2008 due to an adapted traction system under slippery conditions. This patented system works hand-in-hand with the generous 16cm ground clearance and combined with Mud & Snow (certified winter tyres), Goodyear Vector 4Season tyres, and has genuine versatility in all seasons and weather conditions.

Versatile and flexible, the Grip Control optimises traction according to the terrain by efficient operation of the front wheels. The system leaves the driver in charge at all times, as they can rely on the intelligence of this equipment at any moment, by using the Standard mode, or selecting the desired mode via the thumb wheel:

  • The Standard mode is intended for standard road conditions with a low slippage rate.
  • The Snow mode instantly adapts the slippage of each front wheel to the grip conditions encountered. When the vehicle reaches 50km/h, the system switches to Standard mode.
  • The All-Terrain mode is for travelling confidently on slippery ground (mud, wet grass, etc.). It facilitates the starting of the vehicle in these specific conditions by transferring as much torque as possible to the wheel with the most grip. Acting as a limited slip differential (LSD), it is particularly suitable for country roads and active up to 80km/h.
  • The Sand mode maintains wheel spin on both driven wheels simultaneously to allow progress on soft soil and limit the risk of getting stuck in the sand. This mode is functional up to 120km/h, after which it switches to Standard mode.
  • The ESP Off mode gives the driver the opportunity to totally disconnect the ESP and Grip Control, up to 50km/h, and manage traction autonomously.

The Grip Control feature is available on engines from 100hp, whether they are manual or automatic, with 16’’ or 17’’ tyres. It benefits from the 2008's unparalleled dynamic performance on all terrains. This performance is made possible by the weight, from just 1,045kg, and four suspension options. The springs, shock absorbers, anti-roll bar, front axle and rear cross member are therefore specific to improve the dynamic performance of all engines specifications. Body support is excellent in all circumstances. The steering maps are adapted to each suspension option to provide optimised and consistent information on the road via the compact steering wheel.

High-tech SUV 

The on-board technologies of the PEUGEOT 2008 make everyday life easier. They include the Mirror Screen feature via MirrorLinkTM[1] or Apple Carplay®[2 ], which displays certain apps from the driver's compatible smart phone on the touch screen of the car.

By automating parking manoeuvres, Park Assist makes the most of the 2008's compactness to facilitate trips into town. Once the feature has been activated, the driver selects the type of manoeuvre required on the touch screen (parallel parking or exiting the parking space), after which the ultrasonic sensors measure the dimensions of the available spaces to notify the driver of a suitable location. Park Assist then guides the vehicle via the action of the electric power steering system, and all the driver has to do is view their surroundings and control the car's progress. When reversing, the reversing camera illustrates the dimensions of the vehicle on the screen using colour guide lines.

Pulling out of a parking space is very easy by using the intelligence of Park Assist again, even on a sloping street thanks to the Hill Assist feature. With the aerodynamic body and lightness of the PEUGEOT 2008 SUV, the broad range of Euro 6 engines makes it suitable for every purpose while optimising fuel consumption and CO2 emissions. These emissions range from 90 to 114g/km is due to specifying four Best-in-Class engines in their segment.

Entirely designed by the Group, the new generation of PureTech 3-cylinder petrol engines is recognised for its properties. Ensuring high-level driving pleasure while optimising fuel consumption and emissions, these PureTech engines are remarkably light and efficient. Compared with a similar 4-cylinder engine, the naturally-aspirated version is 21kg lighter and the turbo-charged version 12kg lighter.

This turbo-charged version is equipped with high-pressure direct injection (at 200 bars) and a new-generation high-performance turbo (running at 240,000rpm). It delivers high torque for its engine capacity, with 205Nm for the 110hp version and 230Nm for the 130hp version at 1,750rpm. In addition, the PureTech engine delivers exceptional performance, with constant power up to 6,500rpm, and remarkable acoustic comfort.

This versatile 3-cylinder engine can be combined with three choices: 5-speed manual gearbox, 6-speed manual gearbox or 6-speed automatic gearbox. This is the new automatic gearbox called EAT6 for Efficient Automatic Transmission 6-speed. Its Quickshift technology guarantees top-of-the-range driving pleasure due to fluid and rapid gear changes. Moreover, its CO2 emissions are considerably reduced as a result of the reduction in internal friction and internal slippage due to the lock-up torque converters.

The petrol range of the new SUV 2008 includes a choice of five engines:

  • 1.2L PureTech 82, 5-speed manual gearbox, 4.9l/100km, with CO2 at 114g/km,
  • 1.2L PureTech 82, 5-speed electronically-controlled gearbox, 4.4l/100km, with CO2 at 102g/km,
  • 1.2L PureTech 110 S&S, 5-speed manual gearbox, 4.4l/100km, with CO2 at 103g/km,
  • 1.2L PureTech 110 S&S, 6-speed automatic gearbox (EAT6), 4.8l/100km, with CO2 at 110g/km, Best-in-Class in its segment,
  • 1.2L PureTech 130 S&S, 6-speed manual gearbox (EAT6), 4.8l/100km, with CO2 at 110g/km, Best-in-Class in its segment.

The BlueHDi 1.6L Diesel engine is an exclusive combination of the Selective Catalytic Reduction (SCR) technology and additivated Diesel Particulate Filter (DPF). This engine is characterised by its pleasure to drive and record low fuel consumption, regardless of the version – 75, 100 and 120hp. The SCR technology is the most effective on the market in terms of post-treatment of nitrogen oxides (NOx), as it is the only one to reduce NOx by up to 90 per cent. Installed upstream of the additivated DPF, it is activated at an early stage. This is made possible by the additivated DPF's ability to regenerate at a lower temperature than the other DPF technologies as used by our competitors. The additivated DPF removes 99.9 per cent of all particles, including the finest.

This excellent NOx reduction effectiveness optimises both CO2 emissions and fuel consumption, which is up to 4 per cent lower than the EURO5 engines. The Diesel range of the new SUV 2008 includes a choice of six engines, all of them with CO2 emissions at less than 100g/km:

  • 1.6L BlueHDi 75, 5-speed manual gearbox, 3.7l/100km, with CO2 at 97g of CO2/km, Best-in-Class in its segment,
  • 1.6L BlueHDi 100, 5-speed manual gearbox, 3.7l/100km, with CO2at 97g/km,
  • 1.6L BlueHDi 100 S&S, 5-speed manual gearbox, 3.5l/100km, with CO2at 90g/km, fuel economy version,
  • 1.6L BlueHDi 100 S&S, 5-speed manual gearbox, 3.6l/100km, with CO2at 95g/km,
  • 1.6L BlueHDi 100 S&S, 6-speed electronically-controlled gearbox, 3.6l/100km, with CO2at 95g/km,

1.6L BlueHDi 120 S&S, 6-speed manual gearbox, 3.7l/100km, with CO2at 96g/km, Best-in-Class in its segment.

Peugeot Australia has launched two 308 GTi models after a 15 year absence of the GTi badge from the model in Australia. The GTi models have been launched as the high-performance flagships for the 308 range, winner of the prestigious 2014 European Car of the Year. More than just a badge and alloy wheels, the 308 GTi has been extensively developed by Peugeot Sport who are Peugeot’s in-house motorsport division that boasts a wealth of expertise developing high-performance road and race cars. The 308 GTi is the fourth road car project in three years following the acclaimed RCZ R, 208 GTi 30th and 208 GTi by Peugeot Sport.

Underpinning the two model attack is Peugeot’s proven high-output 1.6-litre THP petrol engine, with two power outputs depending on the model, with 184kW (250hp) in the GTi 250 and 200kW (270hp) in the GTi 270, both paired exclusively to a six-speed manual transmission. Peugeot’s latest hot hatch is encased in a modern exterior style that takes the marque’s now-familiar design philosophy and adds a touch of aggression. Inside, the Peugeot i-Cockpit cabin has been enhanced to reflect the sporting nature of the car, with additional detailing to signify this performance flagship.

The two variants, 308 GTi 250 and GTi 270, cater for two distinct customers – daily drivers will be drawn to the GTi 250, while enthusiasts will gravitate to the 308 GTi 270. GTi 250 customers will enjoy the accessible power and enjoyable driving dynamics of the 308 on the road, with specific suspension and chassis modifications carried out by Peugeot Sport. Enthusiasts will be instantly drawn to the 308 GTi 270 and its additional mechanical upgrades give the vehicle an extra edge when put to use on track.

These upgrades include; enhanced engine, upgraded front braking package, co-developed with Alcon, a Torsen Limited-Slip Differential and lightweight 19-inch alloy wheels, all of which are complimented by styling differentiation from the GTi 250. Both models will come to market under $50,000, with the 184kW 308 GTi 250 carrying a recommended retail price (RRP) of $44,990*, while the 200kW 308 GTi 270 will carry an RRP of $49,990*. National Marketing Manager for Peugeot Australia, Dimitri Andreatidis says the arrival of the 308 GTi ends a 15 year wait for Peugeot performance fans.

“The 308 GTi comes to market with strong credentials and racing pedigree and we are certain that is will resonate with Australians,” said Andreatidis. “For too long Australian’s have been unable to purchase a performance vehicle from Peugeot in this segment and arguably it’s the one that we should have always been present in – the good news is that we have made up for it by offering two vehicles in two distinct flavours; road and track. The 308 GTi, no matter in 250 or 270 spec, delivers a performance hatch that draws upon decades of Peugeot Sport experience and combines it with proven technologies and drivetrains that push the boundaries of engineering expertise,” says Andreatidis.

The 308 GTi 270 sets a new record for power-to-weight ratio in its segment, at just 4.46kg per horsepower (or 6kg per kilowatt), achieving a 0-100km/h dash time of 6 seconds, covering 1000 metres in 25.3 seconds from a standing start. The 308 GTi 270 is equipped with Torsen® limited-slip differential technology and 19” ‘Carbone’ alloy wheels shod with Michelin Super Sport tyres. It has 380mm discs at the front with red Peugeot Sport brake calipers and 268mm counterparts at the rear. The 308 GTi 250 goes from 0 to 100km/h in 6.2 seconds and covers 1000 metres in 25.6 seconds from a standing start, with a power-to-weight ratio of just 6.5kg/kW.

The 308 GTi boasts purposeful styling: it sits 11 millimetres lower to the ground with a new front and rear design, and the interior has an equally sports themed environment. The Coupe Franche separation-line design exclusive to the 308 GTi 270 contrasts the new, explosive Ultimate Red with Pearlescent Nera Black. The letters GTi only ever feature on Peugeot products with the highest performance. An acronym of Grand Tourer Injection, it’s a badge which has become shorthand for the hot hatch segment; a sector in which Peugeot has more than played its part.

Products such as the 205 GTi and 309 GTi have acquired near-classic status in the decades since launch, and remain hugely popular with owners who appreciate their exceptional dynamic performance.